Name: __________________________________ Date: ____________
QueensID: _______________________________
Chapter 10 – Worksheet
Defining Your Core Worksheet
| What is your value proposition (Step 8)? _____________________________________________ _____________________________________________ |
|
| What assets does your team have? Prioritize from strongest to weakest. | |
| 1 | Strongest |
| 2 | |
| 3 | |
| 4 | |
| 5 | |
| 6 | |
| 7 | |
| 8 | |
| 9 | |
| 10 | Weakest |
| What are your proposed moats for your business? | |
| 1 | Strongest |
| 2 | |
| 3 | |
| 4 | |
| 5 | |
| 6 | Weakest |
| What are potential Cores for your business? | |
| 1 | |
| 2 | |
| 3 | |
| 4 | |
| Decisions: | |
| 1 | What is your proposed Core from these choices? |
| 2 | Why is or will this Core be unique? |
| 3 | Why is it important to your target customer? How does it relate to your value proposition? |
| 4 | How does it grow over time relative to competitors in a way that competitors can’t simply catch up once they realize it? |
| 5 | What was your second (or third) choice, and why is your first choice a better selection? Compare and contrast. |