Utilize outside resources

Chapter 4 discusses SCA and BOR. You will need to understand the material in Chapter 4 to answer this question.

Choose one of the following firms:


Savage X Fenty

Philadelphia 76ers


Manchester United

Vineyard Vines

In about 350 words (as always, you may write more than this without penalty) total:

1. Explain what you think the key SCAs are for the firm and why.

2. Discuss how the firm you chose used Relationships, Brand, and Offering and build those SCAs you mentioned in #1

You may need to utilize outside resources for your response. Cite any external sources appropriately.

You will be graded primarily on how well you integrate concepts from the assigned reading and video