This criterion is linked to a Learning Outcome
Considers Strategy Appropriately
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15
pts
Full Marks
Assignment displays particularly keen insight into audience needs. The strategy to answer the activity is sound, all parts of the question are thoroughly explored in the space allotted.
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10
pts
Satisfactory
Assignment mostly makes appropriate choices in tone, structure, and focus given the intended audience, credibility of the author, expected response, channel, and nature of the message being delivered.
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5
pts
Poor
Choices in the Assignment appear to misunderstand the needs of the audience. Not all of the questions are answered sufficiently. Very little evidence of a strategic solution.
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This criterion is linked to a Learning Outcome
Structure: Logical & Clear with Next Steps
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15
pts
Full Marks
The Assignment has a rigid style and structure, key points in a concise manner, sections with elegant transitions, and a recap of key points at the end. There are no significant gaps in logic. The student identifies next steps that lower the barrier to action for the audience.
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10
pts
Satisfactory
The Assignment has a clear introduction, sections, and conclusion. The student transitions effectively between them. Any gaps in logic do not seriously undermine the Assignment. The Assignment includes a preview and recap of key points as well as some next steps.
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5
pts
Poor
Gaps in logic or weaknesses in structure impact the effectiveness of the arguments. These can include lack of clear sections and transitions, unclear previews of key points, unclear recap and conclusion, no next steps, or significant gaps in horizontal or vertical logic.
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This criterion is linked to a Learning Outcome
Structure: Focused on a clear “Big Idea” that tells the audience “What’s in it for them”
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14
pts
Full Marks
The student shows an exceptional understanding of audience needs in the choice and framing of the big idea and all sub-points around the benefits to the audience.
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9
pts
Satisfactory
The Assignment has a big idea that connects the overall point to some benefit to the audience. The sub points are not consistently framed around benefits to the audience.
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4
pts
Poor
Argument points are not clearly framed around a single “big idea” that articulates the key benefit to the audience.
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This criterion is linked to a Learning Outcome
Content: Best practice visual design
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14
pts
Full Marks
Graphs maximize data-to-ink ratio, clearly support the headline on first glance, guide the eye to the key data via design, and show as much complexity as needed to convince the audience, but no more. The choices made show insight into the needs of the audience and the integrity of the data. Slides show clear evidence that every design choice has been made specifically to support the content.
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9
pts
Satisfactory
Graphs support the headline and show care in their design. They do not distort the data. Slides show some care has been taken to make design choices that support the content.
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4
pts
Poor
Graphs fail to conform to best practice in notable ways. Assignment slide design does not show evidence of design choices that support the content.
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This criterion is linked to a Learning Outcome
Content: Data is credible and effective
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14
pts
Full Marks
Data and argument are intertwined in a way that feels organic and substantially bolsters the argument. Data is very credible and provides strong support to the argument. Evidence of a Minto Pyramid style structure.
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9
pts
Satisfactory
Data is credible and provides reasonable support for the course of action recommended. Minto Pyramid style structure mostly followed through.
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4
pts
Poor
Data is misinterpreted, distorted, or stretched beyond the findings. Source is either not credible or not robust enough to support the argument. Minto Pyramid style structure mostly absent.
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This criterion is linked to a Learning Outcome
Delivery: Used TOP-T to explain data
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14
pts
Full Marks
The student shows exceptional understanding of TOP-T and is able to use it seamlessly to guide the audience through the data shown.
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9
pts
Satisfactory
The student shows a solid understanding of the principles of TOP-T in order to explain data.
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4
pts
Poor
The student does not consistently use the framework of TOP-T to explain the data.
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This criterion is linked to a Learning Outcome
Distorts or misrepresents data
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14
pts
Full Marks
Data is not distorted or misrepresented.
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9
pts
Satisfactory
Some data is not distorted or misrepresented
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4
pts
Poor
Data is distorted and/or misrepresented
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