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Module Code: BMA4000-20
Module Title: The Business Environment
Assignment: Assessment 2
Contribution to Module Mark: 40%
Assessment outline (from the
Module specification):
Individual Reflective Performance Report (Based
on Business Case Studies)
Submission Deadline Sunday 22nd January 2023 uploaded by 17:00
File Type MS word or PDF
Module Assessment Brief
Introduction:
This assessment is two-fold.
You will spend the next few weeks considering a Business case study
(downloadable from Minerva) in-order to follow the appropriate process to get your
product to market.
Once you have answered all case study questions, you will need to use your
analytical and reflective writing skills to write a 1500 words (+/- 10%) reflective
performance report on how you solved the problems that were raised in the
Business case study.
You must give enough information to analyse the relationship between any business
problem and the solution that was suggested. This means that you should be specific
and detailed, when suggesting any possible solutions.
What you will submit:
In teaching week 13 you will submit an individual reflective performance report
(1500 words + / – 10%), which reflects on how you solved the business’s problems
and challenges, that were presented within the case study.
It is not expected that you will offer a step-by-step description of what happened
within the respective case study, but rather you will discuss your experiences of
engaging with the case study and how you worked with others, collectively within
seminar time.
Time will be allocated for you to work on the case studies within seminars. Within
seminars you may work in groups, to help when answering the questions. However,
please note that your performance report is an individual effort and this should be

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written up individually.
You should base your performance report on
GIBB’s (1988) Reflection Model
(see overleaf)
Your reflective performance report should include:
1. Description (what happened?)
A detailed description of the nature of the case studies.
Consider:
Describe the nature of the case study
Describe within which industry the case study was situated
Briefly describe any discussions you had when working on the case study in class
time (Refer to group working theory for this e.g., Tuckman and Jensen)
2. Feelings (what were you thinking and feeling?)
A detailed overview of what you thought and felt when working on the business case
study.
Consider:
What did you think about the specific case subject?
What did you feel/think about solving the challenges that were presented in the
case?

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Did you feel that you were equipped with enough business knowledge to answer the
questions?
3. Evaluation (what was good and bad about the experience?)
An objective overview of what worked, and what didn’t work, whilst reading and
analysing the case studies.
Consider:
What was positive about the decisions you made whilst completing the case activi
ties?
What was negative about the decisions you made whilst completing the case activi
ties?
How did working in groups align with Tuckman and Jensen’s group working theo
ry? (Also refer to other group working theories)
4. Analysis (what sense can you make of the situation?) Interrogate your
ability to make strategic business decisions.
Consider:
Amongst the decisions you made, what worked well?
What didn’t work?
Within which areas of Business & Management did you find it most difficult to
make strategic business decisions (e.g., Marketing, Management, Operations, all
aspects of the Internal Environment) etc.
(Did you apply Mintzberg’s or Porter’s theories? If so how?)
5. Conclusion (what else could you have done?) Draw
conclusions about:
What skills do you need to develop, to better perform and understand these types of
case studies?
What skills do you need to develop to perform better when working within groups?
6. Action Plan (If it arose again what would you do?)
Devise an action plan, of actionable steps (e.g., step 1; step 2, etc….) that someone else
could follow to better address the problems presented within the business case studies. This
should address content relative to the internal business environment and business strategic
decisions.
Finally create an appendix and place your case study answers within the appendices.
Submission Details
Your report should be submitted no later than 22nd January 2023 at 17:00. Late
submissions will be capped at 40%. Please refer to the marking criteria, to see how
marks will be awarded.
For all policies regarding submission of your work please refer to the Programme and Student
Handbooks.

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Reflection on strategic
business decisions
(20%)
Reflection in accordance with the 6-
stages of Gibb’s model
(60%)
Evidence academic capabilities,
such as: critical thinking, academic
writing and referencing.
(20% of marks)
85%-100%
High First
You identify that business
decisions are located
within multiple business
functions and explicable by
multiple factors. You
reflect on how this
influenced your decision
making
You have produced an exemplary
reflection based upon Gibb’s model. We
gain further insight into your work
through deeper and broader reflection
on your experiences, and consideration
of theory. You include all 6 stages of
Gibb’s model. Your action plan is strong
and thorough, as well as visually
appealing.
Your report structure is professional.
Overall presentation is of an excellent
standard. You demonstrate wide and in
depth reading, and evidence this with a
comprehensive list of quality references.
There are no observable errors within
in-text citations.
70%-84%
First
You identify that business
decisions are located
within business functions
and explicable by a
number of factors. You
reflect on how this
influenced your decision
making
You have produced a strong reflection
based upon Gibb’s model. We gain
further insight into your work through
broader reflection on your experiences,
and consideration of theory. You include
all 6 stages of Gibb’s model, your action
plan is very good and thorough, as well
as visually appealing.
Your report structure is professional and
overall presentation is of an excellent
standard. You demonstrate wide and in
depth reading, and evidence this with a
comprehensive list of quality references.
There are no observable errors within
in-text citations.
60%-69%
Upper
second
You identify that business
decisions are located the
business’s internal
environment and
explicable by a number of
factors. You reflect on how
this influenced your
decision making
You have produced a good reflection
based upon Gibb’s model. We gain
further insight into your work through a
thorough reflection on your
experiences, and consideration of
theory. You include all 6 stages of Gibb’s
model. Your action plan and appendices
are comprehensive, as well as visually
appealing.
Your report structure is professional and
overall presentation is of a very good
standard. You demonstrate wide and in
depth reading, and evidence this with a
comprehensive list of references. There
are very few observable errors within in
text citations.
50%-59%
Lower
second
You identify that business
decisions are located
within the business’s
internal environment. You
reflect on how this
influenced your decision
making
You have produced a satisfactory
reflection based upon Gibb’s model. We
gain further insight into your work
through a reflection on your
experiences, although your reflection is
limited. You include most stages of
Gibb’s model and have applied the
assessment brief in part. Your action
plan is satisfactory.
Your report structure is of a good
standard. You demonstrate some wider
reading, you evidence this with a list of
references. There are a number of
observable errors within in-text
citations.
40%-49%
Third
You identify that business
decisions need to be made.
You reflect on how this
influenced your decision
You have produced a reflection based
upon Gibb’s model. We gain very little
insight into your work through this
reflection. You include less than half of
Your report structure is of a satisfactory
standard. You demonstrate the inclusion
of information covered within seminars
and lectures. There are a number of

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making the stages outlined in Gibb’s model and
you have failed to apply the assessment
brief. You do not include an action plan
observable errors within in-text
citations.
0%-39%
Fail (re-sit
to pass
module)
You fail to identify the
need to make business
decisions. Thus, you do not
reflect on decision making.
You have not produced a reflection
based upon Gibb’s model. We gain very
little insight into your work. Your work
does not consider theory. You fail to
include Gibb’s model and you have
failed to apply the assessment brief. You
do not include an action plan
It is clear that you have done no reading
and your answers are vague and
unclear. Your report is poorly structured
and poorly presented.

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