| Criteria | Pts | ||||
| Question 1a | 3 Pts Strategic plan must be well developed and must include 1 vision, 2 specific goals, 4 specific objectives and 2 specific strategies (i.e. 9 components). |
2 Pts Strategic plan is well developed but one or two missing elements or not specific enough. |
1 Pt Strategic plan is presented but does not adequately address the issues or has less than 7 components present. |
0.5 Pts Strategic plan is too generic or poorly developed. |
0 Pt No strategic plan presented. |
| Question 2a | 3 Pts Pros and Cons have been properly discussed, the recommendation is appropriate, and the justifications and assumptions are well established. |
2 Pts Pros and Cons or appropriate recommendation with justification has been presented. |
1 Pt The pros and cons provided has some issues even and the justification and assumptions are not clearly stated. |
0.5 Pt The pros and cons provided is poorly presented, and the justification provided is inadequate. |
0 Pt Inappropriate recommendati on without discussion of pros and cons. |
| Question 2b | 1 Pt At least 2 clear examples have been provided. |
0.5 Pts Only 1 example has been provided. |
0 Pt No example has been provided. |
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| Question 3a | 2 Pts All the required elements – job title, description, skills, experience, qualifications present |
1.5 Pts Missing one element OR somewhat generic content |
1 Pt Missing multiple elements OR generic content |
0.5 Missing several elements OR very generic content |
0 Pt No job description provided OR irrelevant to the scenario |
| Question 3b | 1 Pt Specific pros and cons relevant to the scenario discussed |
0.5 Pts General pros and cons discussed but without applying to the scenario |
0 Pt Missing or irrelevant pros and cons |
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| Question 3c | 2 Pts At least two specific challenges with specific and relevant mitigation strategies identified |
1.5 Pts At least one specific challenge with specific and relevant mitigation strategy identified OR two challenges and strategies that are somewhat generic |
1 Pt At least one challenge identified but clear and specific mitigation strategies not identified |
0.5 Pts Generic content that starts to identify some challenges, but are not specific to the scenario |
0 Pt Missing OR irrelevant content |
| Question 4a | 1 Pt Merits and demerits of the correct leadership approach -Proper |
0.75 Pts One of two components is correct and the other has some |
0.5 Pts Only one component is correct, and justification is |
0 Pt No merits or demerits has been presented |
| discussion of the trade-off. |
errors. Some justification has been provided. |
not well established. |
and justification is missing. |
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| Question 4b | 1Pt Appropriate motivation and HR strategies have been analysed and applied to the scenario. |
0.5 Pts The motivation or HR strategy presented is not appropriate given the scenario. |
0 Pt Both motivation and HR strategies are missing or inappropriate. |
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| Question 4c | 1 Pt Proper ethical issue has been provided and the justification is well established given the scenario. |
0.5 Pts The ethical issue provided is appropriate, however the justification is not well established to the given scenario. |
0 Pt No Proper ethical issue, nor justification has been provided. |
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| Question 4d | 1 Pt The IP protection strategy provided is appropriate and supported with suitable justification. |
0.5 Pts The IP protection strategy provided is appropriate, but the justification is not well established. |
0 Pt No suitable IP protection and justification has been provided. |
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| Question 5a | 2 Pts Correct answers have been provided, supported with appropriate working. |
1.5 Pts Answer is correct but suitable working is missing. |
1 Pt Answer is incorrect but some working has been provided. |
0 Pts Answer is incorrect, and no working is shown or presented. |
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| Question 5b | 2 Pts Critically analyses and evaluates the performance figures with sufficient rigour to identify trends; provides suitable recommendation /suggestion with sufficient justification. |
1.5 Pts Provides a good analysis of the figures, can identify trends and provides recommendations with good justification. |
1 Pt Some analysis of the figures has been presented however suggestions/r ecommendati on is not well grounded and some justification has been provided. |
0.5 Pts The analysis provided is poorly presented, there are issues with the recommendation /suggestions and justification is inadequate. |
0 Pt No analysis has been presented, suggestions/r ecommendati on is missing, and justification is grossly lacking. |
| Question 6a | 2 Pts Two specific creativity techniques applied to the product |
1.5 Pt Two creativity techniques applied but may not be specific to the product |
1 Pt One specific creativity technique applied to the product |
0.5 Pts One creativity technique applied to the product but may not be specific to the product |
0 Pts Missing OR irrelevant to the question |
| Question 6b | 3 Pts Complete SWOT analysis with clear explanation on capitalising on strengths and opportunities and mitigating weaknesses and threats |
2 Pts Complete SWOT analysis, but may be missing clear explanation on capitalising on strengths and opportunities and mitigating weaknesses and threats |
1.5 Pts Similar to 2 pts, but content may be somewhat generic and not specific to the scenario |
1 Pt Incomplete SWOT analysis AND/OR missing explanation on either capitalising on strengths and opportunities and/or mitigating weaknesses and threats |
0 Pts Missing OR irrelevant to the scenario |
| References | 2 Pt At least 3 references provided using appropriate style and properly cited in-text. |
1 Pts At most 2 appropriately styled reference are provided, or all references are not in an appropriate style, or missing in-text citations. |
0 Pts References not provided or not appropriate both in style and in-text citation. |
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| Formatting, style, spelling, and grammar |
3 Pt Maximum of 1 or 2 minor issues. |
2 Pts Two of the three are okay and several issues with the other. |
1 Pts Minor issues with one, several issues with the other two. |
0 Pts Major issues with all. |