Social Media and Online Reputation

Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software, service provision, supply, and as a medium for advertising and communication.
Critically examine the impact of Social Media on Online Brand Reputation and identify opportunities and challenges for marketers in this area Indicative Content
Introduction to social media and Online Reputation
Social Media Goals and Strategy
The Digital Consumer
Influencer Marketing
Content Marketing
Social Listening
Crisis Management
Personal Branding