Chapter 7 discusses Relationship Marketing. Use the material in the Chapter to assist you in answering the following:
Choose one of the following firms:
Best Buy
Urban Outfitters
Philadelphia Flyers
In about 500-600 words, how can your chosen firm build more Relationship Equity with its customers.
You may need to utilize outside resources for your response. Cite any external sources appropriately.
You will be graded primarily on how well you integrate concepts from the assigned reading and video.
Video Link: