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Results why Facebook is better



Name Year Citation Url Quote
Kraus, S., Kanbach, D.K., Krysta, P.M., Steinhoff, M.M. and Tomini, N., 2022. Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?. International Journal of Entrepreneurial Behavior & Research. Pdf Downloaded
Sindermann, C., Kuss, D.J., Throuvala, M.A., Griffiths, M.D. and Montag, C., 2020. Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11, p.1415. Pdf downloaded
Belanche, D., Cenjor, I. and Pérez-Rueda, A., 2019. Instagram Stories versus Facebook Wall: an advertising effectiveness analysis. Spanish Journal of Marketing-ESIC. Full pdf Downloaded
Lindsey-Mullikin, J. and Borin, N., 2017. Why strategy is key for successful social media sales. Business Horizons60(4), pp.473-482.
Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review40(4), pp.458-471. Full pdf downloaded
Voorveld, H.A., Van Noort, G., Muntinga, D.G. and Bronner, F., 2018. Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising47(1), pp.38-54. Full pdf downloaded
Larsson, A.O., 2018. The news user on social media: A comparative study of interacting with media organizations on Facebook and Instagram. Journalism studies19(15), pp.2225-2242. Full pdf downloaded
Howard, D., Mangold, W.G. and Johnston, T., 2014. Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons5(57), pp.657-665. Full pdf downloaded
Nuseir, M.T., 2020. Is advertising on social media effective? an empirical study on the growth of advertisements on the big four (Facebook, Twitter, Instagram, WhatsApp). International Journal of Procurement Management13(1), pp.134-142. Full pdf downloaded
Kim, B. and Kim, Y., 2019. Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage. The Social Science Journal56(2), pp.156-167. Full pdf downloaded
Singh, M., 2020. Instagram marketing—The ultimate marketing strategy. International Journal of Advance and Innovative Research7(1), pp.379-382. Full pdf downloaded
Ting, H., Ming, W.W.P., de Run, E.C. and Choo, S.L.Y., 2015. Beliefs about the use of Instagram: An exploratory study. International Journal of business and innovation2(2), pp.15-31. Full pdf downloaded
Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life science journal9(4), pp.4444-4451. Full pdf downloaded