You will examine a national or state-wide government campaign from a country of your choice. The selected campaign should be recent and rolled out in the last 12 months. Your essay will outline the specific issue targeted by the campaign, analyze how that campaign was used to address the issue, and discuss how the campaign reflects your chosen country’s culture and history.
When examining the campaign, you can focus on the language, imagery, and messages used in the campaign and how the country’s culture and history shaped how the campaign is used to address the specific issue. Your analysis of the government campaign must be carried out using a public relations or strategic communication perspective.