PROVISI ONAL MARKING CRITERIA

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CIS5101 ASSIGNMENT 2 PROVISI ONAL MARKING CRITERIA
CIS5101 – Assignment 2 – PROVISIONAL Marking Criteria

Student Name: Student ID:
Marker Initials: Date Marked:

This document is intended to both grade and provide feedback on CIS5101 Assignment 2. Please note the mark
given for each activity and the areas that were of the issue in your submission.
MARKING SUMMARY

Report: Structure and Presentation / 5
Report: Executive Summary and Introduction / 5
Report Section 1 – E-commerce Business Models / 10
Report Section 2 – Social Marketing Campaign / 10
Report Section 3 – Privacy in Social Networks / 10
Report Section 4 – Challenges in Online Retail / 10
Report: Conclusions and Recommendations to the Business / 5
Report: Referencing and Appropriateness of Sources / 5
Report: Appendix 1 Journal / 10
Website: Overall Presentation & Functionality Enhancements / 5
Website: Product/ Service Catalogue / 5
Website: Shopping Cart/ Enquiry Form / 5
Website: Account Registration & Login / 5
Website: Checkout/ Order Processing & Payment / 5
Website: Discussion Forums/ Blog / 5
Less late submission & academic misconduct as per USQ/BELA policies
and procedures.		 /-100
Final Mark 0 / 100

OVERALL COMMENTS:
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CIS5101 – Assignment 2 – Marking Criteria
2

5 4 3.5 2.5 1.5 0
Report Structure shows
professional presentation of
material resulting in clarity of
message and information.		 Report Structure carefully
and logically organised.		 Report Structure shows
organisation and coherence.		 Report Structure shows some
attempt to organise in a logical
manner.		 Report Structure is
Disorganised / incoherent.		 No attempt made or
diverse from what is
acceptable.
Excellent clarity of expression.
Grammar and spelling
accurate suitable tone and
style for target audience.		 Expression fluent. Grammar
and spelling accurate except
for minor lapses in target
audience focus.		 Grammar and spelling
mainly accurate at times
language is unclear and/or
unsuitable for target
audience.		 Grammar and/or spelling
contains errors. Language is
poorly executed or uses too
much jargon.		 Frequent mistakes in grammar
and/or spelling. Style not
appropriate for target
audience.
Title page and table of
contents / list of tables / list of
figures accurate and show
professional appearance.		 Title page and table of
contents / list of tables / list
of figures accurate.		 Adequate title page and
table of contents / list of
tables / list of figures.		 Some flaws in title page and/or
table of contents / list of tables
/ list of figures.		 Poor formatting, or missing
title page, table of contents /
list of tables / list of figures.
Appendices are clearly
labelled and referenced.		 Appendices used to provide
appropriate supporting
material		 Adequate use of appendices
to improve report readability.		 Appendices not clearly identified or referenced.

REPORT: STRUCTURE AND PRESENTATION
CIS5101 – Assignment 2 – Marking Criteria
3

5 4 3.5 2.5 1.5 0
Executive Summary
professionally developed and
of appropriate length. Clearly
provides the purpose of the
report, the type of analysis
conducted, the significant
findings and
recommendations		 Executive Summary mostly
professionally developed and
of appropriate length. Clearly
provides the purpose of the
report, the type of analysis
conducted, the significant
findings and
recommendations		 Executive Summary of
appropriate length. Mostly
provides the purpose of the
report, the type of analysis
conducted, the significant
findings and
recommendations.		 Some flaws in the Executive
Summary length, purpose of
the report, type of analysis
conducted, significant
findings, or recommendations		 Poor formatting, or missing
elements in the Executive
Summary, purpose of the
report, type of analysis
conducted, significant findings,
or recommendations		 No attempt made or diverse
from what is acceptable.
Introduction professionally
developed and broken into
logical sections. Clearly
provides the purpose of the
report, the limitations
(hindrances) encountered,
and the scope of the report.		 Introduction mostly
professionally developed and
broken into logical sections.
Clearly provides the purpose
of the report, the limitations
(hindrances) encountered,
and the scope of the report.		 Introduction broken into
logical sections. Mostly
provides the purpose of the
report, the limitations
(hindrances) encountered,
and the scope of the report.		 Some flaws in the
Introduction structure, the
purpose of the report, the
limitations (hindrances)
encountered, or the scope of
the report		 Poor formatting, or missing
elements in the Introduction,
the purpose of the report, the
limitations (hindrances)
encountered, or the scope of
the report

REPORT: LETTER OF TRANSMITTAL, EXECUTIVE SUMMARY AND INTRODUCTION
CIS5101 – Assignment 2 – Marking Criteria
4

20 17 13 10 7 0
Provides excellent discussion
of three chosen business
models and how they are
applied to your online
business to generate
revenue and earn profit.		 Clearly discusses three
chosen business models and
how they are applied to your
online business to generate
revenue and earn profit.		 Adequate discussion of three
chosen business models and
how they are applied to your
online business to generate
revenue and earn profit.		 Limited discussion of three
chosen business models and
how they are applied to your
online business to generate
revenue and earn profit.		 Incomplete or inappropriate
discussion of three chosen
business models and how they
are applied to your online
business to generate revenue
and earn profit.		 No attempt made or
diverse from what is
acceptable.

 

10 8.5 6.5 5 3.5 0
Provides excellent discussion
of the five steps in social
marketing process with
suggestions on the use of the
website during the campaign		 Clearly discusses the five
steps in social marketing
process with suggestions on
the use of the website during
the campaign		 Adequate discussion of the
five steps in social marketing
process with suggestions on
the use of the website during
the campaign		 Limited discussion of the five
steps in social marketing
process with suggestions on
the use of the website during
the campaign		 Incomplete or inappropriate
discussion of the five steps in
social marketing process with
suggestions on the use of the
website during the campaign		 No attempt made or
diverse from what is
acceptable.

 

10 8.5 6.5 5 3.5 0
Provides excellent discussion
of problems faced by
customers while sharing
personal information in social
media and how your business
may address such problems.		 Clearly discusses problems
faced by customers while
sharing personal information
in social media and how your
business may address such
problems.		 Adequate discussion of
problems faced by customers
while sharing personal
information in social media
and how your business may
address such problems.		 Limited discussion of
problems faced by customers
while sharing personal
information in social media
and how your business may
address such problems.		 Incomplete or inappropriate
discussion of problems faced
by customers while sharing
personal information in social
media and how your business
may address such problems.		 No attempt made or diverse
from what is acceptable.

REPORT SECTION 1 – E-COMMERCE BUSINESS MODELS
REPORT SECTION 2 – SOCIAL MARKETING CAMPAIGN
REPORT SECTION 3 – PRIVACY IN SOCIAL NETWORKS
CIS5101 – Assignment 2 – Marking Criteria
5

10 8.5 6.5 5 3.5 0
Provides excellent discussion
of three operational
challenges faced by your
online business with an
example for each challenge		 Clearly discusses three
operational challenges faced
by your online business with
an example for each
challenge		 Adequate discussion of three
operational challenges faced
by your online business with
an example for each
challenge		 Limited discussion of three
operational challenges faced
by your online business with
an example for each
challenge		 Incomplete or inappropriate
discussion of three
operational challenges faced
by your online business with
an example for each
challenge.		 No attempt made or diverse
from what is acceptable.

 

5 4 3.5 2.5 1.5 0
Conclusions professionally
developed. Clearly provides a
summary of the main points
or findings of the report and
are consistent with the outline
given in the Introduction.		 Conclusions mostly
professionally developed.
Clearly provides a summary
of the main points or findings
of the report and are
consistent with the outline
given in the Introduction.		 Conclusions mostly provides
a summary of the main points
or findings of the report and
are consistent with the outline
given in the Introduction.		 Some flaws in the
Conclusions’ summary of the
main points or findings of the
report, or the consistency
with the outline given in the
Introduction		 Poor formatting, or missing
elements in the Conclusions’
summary of the main points
or findings of the report, or
the consistency with the
outline given in the
Introduction		 No attempt made or diverse
from what is acceptable.
Recommendations
professionally developed and
clearly based on the
conclusions. Clearly provides
suggested options for solving
the problems outlined in the
report.		 Recommendations mostly
professionally developed and
clearly based on the
conclusions. Clearly provides
suggested options for solving
the problems outlined in the
report.		 Recommendations based on
the conclusions. Providing
suggested options for solving
the problems outlined in the
report.		 Some flaws in the
Recommendations based on
the conclusions, or the
suggested options for solving
the problems outlined in the
report.		 Poor formatting, or missing
elements in the
Recommendations based on
the conclusions, or the
suggested options for solving
the problems outlined in the
report.

REPORT SECTION 4 – CHALLENGES IN ONLINE RETAIL
REPORT: CONCLUSIONS AND RECOMMENDATIONS
CIS5101 – Assignment 2 – Marking Criteria
6

5 4 3.5 2.5 1.5 0
In-text referencing fully
compliant with Harvard AGPS
referencing method.		 In-text referencing compliant
with Harvard AGPS
referencing method with
some minor lapses.		 In-text sources are mostly
referenced correctly. Minor
errors in referencing method.		 Gaps in in-text referencing –
including incorrect structure
and missing references
included in the List of
References.		 Unsatisfactory in-text
referencing. Few or no
references or inconsistent
reference method. This may
be the result of plagiarism.		 No attempt made or diverse
from what is acceptable.
List of References fully
compliant with Harvard AGPS
referencing method.		 List of References compliant
with Harvard AGPS
referencing method with
some minor lapses.		 List of References sources
are mostly correct. Minor
errors in referencing method.		 Gaps in List of References –
including incorrect structure
and missing references
included in the in-text
references.		 Unsatisfactory List of
References. Few or no
references or inconsistent
reference method. This may
be the result of plagiarism.
Wide range of appropriate
sources (more than 10)
appropriately analysed,
applied and discussed.		 Variety of appropriate
sources (more than 10)
appropriately analysed,
applied and discussed.		 Clear evidence of research
and application of textbook
concepts.		 References are used in a
purely descriptive way
indicating limitations of
understanding.		 No evidence of research or
irrelevant sources cited.

 

10 8.5 6.5 5 3.5 0
Compelling and well
structured account
Activities clearly described.
Initiative clearly
demonstrated.		 Good structure and
comprehensive account of
activities		 Adequate structure and
account of activities		 Adequate structure but
limited description of
activities		 Poor structure and/or
inadequate list of activities.
Incoherent account		 No attempt made or
diverse from what is
acceptable.

REPORT: REFERENCING AND APPROPRIATENESS OF SOURCES
REPORT: APPENDIX 1 JOURNAL
CIS5101 – Assignment 2 – Marking Criteria
7

5 4 3 2 1 0 Mark
Overall
Presentation
&
Functionality
Enhancements		 An excellent piece of
work		 Competently meets the
presentation &
functionality
requirements		 Adequately meets the
presentation &
functionality
requirements		 Did not sufficiently meet
the presentation &
functionality
requirements		 Clearly does not meet
the presentation &
functionality
requirements		 No attempt or irrelevant
Product/
Service
Catalogue		 An excellent piece of
work		 Competently meets the
catalogue requirements		 Adequately meets the
catalogue requirements		 Did not sufficiently meet
the catalogue
requirements		 Clearly does not meet
the catalogue
requirements		 No attempt or irrelevant
Shopping
Cart/ Enquiry
Form		 An excellent piece of
work		 Competently meets the
shopping cart or form
requirements		 Adequately meets the
shopping cart or form
requirements		 Did not sufficiently meet
the shopping cart or
form requirements		 Clearly does not meet
the shopping cart or
form requirements		 No attempt or irrelevant
Account
Registration
& Login		 An excellent piece of
work		 Competently meets the
account registration &
login requirements		 Adequately meets the
account registration &
login requirements		 Did not sufficiently meet
the account registration
& login requirements		 Clearly does not meet
the account registration
& login requirements		 No attempt or irrelevant
Checkout/
Order
Processing &
Payment		 An excellent piece of
work		 Competently meets the
checkout or order
processing
requirements		 Adequately meets the
checkout or order
processing
requirements		 Did not sufficiently meet
the checkout or order
processing
requirements		 Clearly does not meet
the checkout or order
processing
requirements		 No attempt or irrelevant
Discussion
Forums/ Blog		 An excellent piece of
work		 Competently meets the
discussion forum or
blog requirements		 Adequately meets the
discussion forum or
blog requirements		 Did not sufficiently meet
the discussion forum or
blog requirements		 Clearly does not meet
the discussion forum or
blog requirements		 No attempt or irrelevant

WEBSITE: WORDPRESS PROTOTYPE WEBSITE
CIS5101 – Assignment 2 – Marking Criteria
8
Report Overall:
Implementation Plan:
Social Marketing Campaign:
Privacy in Social Networks:
Mobile Presence:
Prototype WordPress Website:
OVERALL COMMENTS