Plan and implement the launch event

You work as a team leader at an events management company that has been contracted by Toyota. Your team is required to plan and implement the launch event for a new Toyota Hybrid Cruiser designed and built specifically for Australian conditions. The event will have a festival atmosphere, including some VIP and public events and will be held over the first October weekend in 2020 at Melbourne’s Federation Square (Links to an external site.).

Many dignitaries and VIPs will be in attendance, including the senior management staff from Toyota. The head office in Japan will have in attendance the CEO, CSR Director and Senior Managing Director of Finance, along with their families. The touring party will arrive Thursday evening at 11.45pm and depart Tuesday morning at 2.00am.

Your role is to plan, manage, implement and evaluate the festival over this weekend.

Week 6

What image would you try to portray through the Toyota Launch festival and why? How does this tie in with Toyota’s current branding?

Who are some good sponsorship partners that would align well this image?

Week 7

Highlight 3–4 key logistical challenges for the Toyota Launch event.

How would you program the Launch event to keep the VIP and public events distinguished without interrupting the dynamics?

Week 8

Having done a risk analysis, what would be some of the measures or contingencies you would put in place to mitigate or eliminate risks?

Note: While the due dates for these reports are staggered across the teaching period, you are strongly advised to complete each report in the appropriate week in order to work through the unit in a methodical fashion.

Personal communications, including online discussion posts in Canvas, do not need to be included in the reference list, but do require an in-text citation in the following format (Author Year, Day Month), for example (Smith 2019, 3 July).

The reference list is not included in the word limit.

When assessed as a group, yourreports will be assessed against the following criteria:

Demonstrated understanding of principles, and quality of application of principles.

Quality and complexity of analysis of principles.

Reference to and analysis of the relevant online discussion in Canvas.

Scholarly text with citations and quality of referencing.



Week 6

Australianopentv 2015, Australian Open 2015: the film,  Feburary 1, viewed 16 October 2018, <>.

Week 7

Eventsnsw 2010, Breakfast on the Bridge 2009, March 3, viewed 16 October 2018, <>.