Learning Outcomes:

  • Evaluate the differing management styles and levels of management decision-making within an organization.
  • Critically analyze the strategic role and impact of management within an organization.
  • Demonstrate self-awareness, openness, and sensitivity to diversity in terms of people, cultures, ethical business, and responsible management issues.


Shopee was first launched in 2015 as an online shopping portal. Over the scope of time, it managed to expand its online business to consumers and sellers throughout South East Asia and East Asia. With strong online marketing techniques, it has slowly gained market share over its competitors. In order to stay competitive in the industry, they have engaged you as a consultant to further expand their market. Advice how you can help Shopee establish and venture into other parts of the World.

  • Critically analyze the external environment that will affect Shopee and its operation in your chosen country.
  • Examine how the Shopee can better manipulate and stretch their resources and capabilities.
  • Discuss how using the decision-making process can help the Shopee make better decisions.