Lead and manage organisational change


Student Assessment tasks
BSBLDR601 Lead and manage organisational change
Assessment information
The assessment tasks for BSBLDR601 Lead and manage organisational change are outlined in the assessment plan below.
This document is to be used as a guide to marking the assessment tasks required for this unit.
It gives the instructions provided to the student for each task with sample/benchmark answers, as well as any relevant instructions for the assessor.
To be assessed as competent for this unit, the student must complete all of the assessment tasks satisfactorily.
Assessment Plan

Assessment Task Overview
1. Written questions Students must correctly answer all questions.
2. Change management plan project Students must develop a briefing report for management on change management strategies, meet with the CEO, and then develop a change management project plan and a communication and education plan.
3. Change management presentation Students must prepare for and conduct a presentation about changes for staff.
4. Change management implementation project Students must implement change management plan activities, then evaluate and review their change management project plan.
5. Change management plan review and evaluation project Students must write a change management review.


Assessment tasks are varied and must be completed over a period of time and, where required, on a number of occasions.
Assessment preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it and hand it to your assessor, who will countersign it and keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.
You have the right to appeal the outcome of assessment decisions if you feel you have been dealt with unfairly or have other appropriate grounds for an appeal.
Assessment instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted with your assessment responses.
If you are submitting hardcopy, the Assessment Task Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the Assessment Task Cover Sheet, fill it out, sign it and then scan and submit the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback on the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on reassessment opportunities as per your RTO’s reassessment policy.
Depending on the task, this may include

resubmitting incorrect answers to questions (such as written questions and case studies)

resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task

redoing a role play after being provided with appropriate feedback about your performance

being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.

Assessment task information
This gives you:

a summary of the assessment task

information on the resources to be used

submission requirements

resubmission opportunities if required.

Assessment task instructions
This includes questions you will need to answer or tasks that you need to complete.
Your answers must be typed using software as indicated in the assessment task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the information as indicated in the section called ‘Naming electronic documents’ (see below).
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:

Course identification code

Assessment Task number

Document title (if appropriate)

Student name

Student number

Date it was created

For example, BSBLDR601 AT2 Draft Change Management Plan Joan Smith 20/04/21
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit? ? Yes ? No
Do you understand the requirements of the assessments for this unit? ? Yes ? No
Do you agree to the way in which you are being assessed? ? Yes ? No
Do you have any specific needs that should be considered? ? Yes ? No
If so, explain these in the space below.
Do you understand your rights to re-assessment? ? Yes ? No
Do you understand your right to appeal the decisions made in an assessment? ? Yes ? No

Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date


Assessment Task 1 Cover Sheet Student Declaration To be filled out and submitted with assessment responses
? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
? I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name
Student ID number
Student signature

Assessor declaration ? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Assessment outcome S NS DNS Resubmission Y N

Feedback
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 1: Written Questions Task summary This is an open book test.to be completed in the classroom.
A time limit of 1 hour to answer the questions is provided.
You need to answer all of the written questions correctly.
Your answers must be word processed and sent to the assessor as an email attachment.
Required

Access to textbooks/other learning materials

Computer and Microsoft Office

Access to the internet

Timing Your assessor will advise you of the due date of this submission.
Submit

Answers to all questions

Assessment criteria

All questions must be answered correctly in order for a student to be assessed as having completed the task satisfactorily.

Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.
Written answer question guidance The following written questions use a range of “instructional words”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected. Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in in detail, and identify important points and key features. You are expected to write a response one or two paragraphs long.
Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response 2-3 sentences long.
Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. You are expected to write a response 2-3 sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information in a list format.
Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.
Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.
Assessment Task 1 Instructions Provide answers to all of the questions below:

Explain the key phases of a change management process.

Ans: The key phases of a change management process are:
i. Prepare the organization for change: This phase involves helping the employees to understand and recognize the need for change. In this phase organization should be logistically and culturally ready for change.
ii. Crafting a vision and plan for change: When the organization is ready to cope up with the change, managers develop a plan to bring it about. The plan will detail the strategic goals, key performance indicators, project stakeholders and team and project scope.
iii. Implement the change: once the plan has been prepared, it’s the time to implement the steps that are outlined in the plan. managers will empower their staff to take the required steps to achieve the goal.
iv. Embed changes within company culture and practices: embedding the changes within company culture and practices prevents backsliding in future. Staff will find the new structure and systems as the helping tools to change sticks.
v. Review progress and analyse results: The review and analysis of the initial change will help the managers to understand whether the change is successful or failure as not all the changes get success.

Explain three reasons why an organisation might initiate change.

Ans: The organization initiate change due to following reasons:
i. Performance gap: When the objectives and goals of the organization are not met, it leads to performance gaps. Organization’s needs are not fulfilled and organization initiates the change.
ii. New Technology: Due to the advancement of technology in the short period of time, new technologies are identified that lead to effective and efficient ways of performing work and organizations move towards new technology.
iii. Identification of opportunities: when an organization finds new opportunities in the market to increase its competitiveness, organizations start to initiate change.

Explain force-field analysis as a model for understanding the change process

Ans: Force-field analysis is a change management model that is widely used as a diagnostic and decision making tool during change planning developed by Kurt Lewin. It is used to inform business decision making.
this model helps to virtually map the driving and restraining forces for and against the initiative and organizations can work on grasping the factors that are in favor and reducing the unfavourable ones which will help in effective implementation of the change plan.
The driving forces include the advancing technology, changing trends, incentives, competition and so on while retaining forces include negative attitudes of employees, fear of the individuals and so on.
Managers need to understand the driving and restraining forces while implementing the change plan. Thus, force-field analysis model is important to understand the change process or plan.

Explain the key premises of the Burke & Litwin organisational change model and its application to the change process.

Ans: Burke & Litwin model demonstrates the drivers of change and ranks them in the level of their importance. The important factors are featured in the top of the diagonal graph and going down in the graph there are less important drivers. As per the graph the external environment is the main driver of change which includes legislation, market, the economy and competition.
There are twelve dimensions in the graph in this model that bring a series of changes in the organization and it is the job of the manager to understand the factors and identify the implications that implies to their company and act as needed and improve the overall performance of the organization.

Discuss the purpose of Kotter’s 8-step change model and the steps involved. Explain each of the steps involved.

Ans: The purpose of kotter’s 8 step change model is to increase the success of change management. This model introduces the eight-steps in the change process that are vital for leading change. The steps involved are:

Create Urgency: Urgency is necessary for the change and improvement in an organization it acts as a catalyst for innovation and creation of new things.

Form a Powerful Coalition : For an effective leadership, coalition of the staffs, members, and suppliers are absolutely necessary. Without powerful coalition it’s very changeling to implement changes and improvements

Create a vision for change: A clear and concrete vision is necessary for the solid change to take place. A clear, concrete and precise vision can improve the performance drastically.

Communicate the vision: Creating a vision doesn’t work at all if it can’t be communicated to all the stakeholders. Thus, communication plays a significant role in formulating vision effectively.

Remove Obstacles : Removing obstacles is not an easy task but that doesn’t mean we can’t proceed. Eliminating or reducing the obstacles by properly analyzing the possible solutions and implementing them makes a huge difference in the operation of the organization.

Create Short-Term Wins- All big projects consist of smaller projects and the success from those smaller projects when combined together make it possible for bigger win. Therefore, planning,formulating and implementing short term wins make big win possible.

Build on the Change: As change is harder to adopt for anybody whether that is nation, company or the society. But embracing the positive changes aids in the strong foundation for development which ultimately benefits the company at last.

Anchor the changes in Corporate Culture: Embracing the positive changes by all the employees of the organization creates a collective and cohesive effort to reach an organization goal in given time effectively.


Explain two strategies that can be used to effectively communicate and embed change during an organisational change process.


Communicating the Vision: Communication is the key to success. One can have a impactful vision for the positive changes but changes can only happen when people come together and work on it. Explaining, implementing and improvement only can happen all the different bodies of the organization come together with the common vision which is only possible with effective communication with the both internal and external stakeholders.
Training: Proper training from the experienced employee to the new employee is an asset to an organization. Experienced employees can pass their tacit knowledge that they gained from their experience which can boost the efficiency and the morale of new employees drastically. Moreover, training or retraining employees with all the necessary resources for their job also aids significantly.

Explain how external environment can impact on change strategies.


An external change can have a significant impact on formulation of policies, strategies and its delivery. For example, the recent hike in prices of fuel because of the war in Ukraine has made many companies to change their fees for their products and services.
Also, government policies can also sometimes force companies to adapt to sudden change. Let’s take Britain for example, as their government decision to leave the EU which was supported by the people of Britain resulted in more operating costs for the companies such as export and import tax, additional paper work, longer transit time etc which resulted in many unexpected cost for many companies.

Explain the importance of a participative management style when implementing organisation change.


Traditional way of outlining the changes and making everyone follow those changes might not work in today’s organizational scenario. Because not all the employees will be interested in participating in those changes until they feel it’s going to make a difference. Thus participating management style is the style where all the employees feel connected and feel part of the organization which can shift the organization to the positive change in given time.

Explain two aspects of organisational behaviours that can impact on organisational change.

Teamwork: For a successful organizational change, teamwork within the employees is the most because only with good teamwork can an organization achieve success. Teamwork is the building block for an effective organizational change. So, whenever there is an organizational change, teamwork between the different departments will be impacted for a short period of time and with trial and error, good teamwork will happen shortly.

Resistance to change: Generally speaking, whenever there’s a organizational change employees are resistance at first because sudden change in the usual way of work takes time for employees to adapt, impacting the change at first.


Describe five components that may be included as part of a change management plan.


Concrete Mission and Vision with strategic goals

Developing skills or upgrading the skills with external training programmes

Embracing the new updates and changes either it’s a new organizational culture or technology

Proper communication with both internal and external stakeholders.

Assessment of the projects with different KPIs and finding out possible problems, solutions and implementing the solutions.


Explain three reasons why individuals or groups within an organisation may resist change. Include at least one suggestion of how resistance can be overcome for each of the areas you identify.

Security: Individuals or groups can resist the change because it can affect their job security and also they might have to learn new ways of doing work which not all are comfortable about.

Habits: Whenever there’s an organizational culture change, habits of the employees are first to be changed and changing the habits is not easy and takes time. Thus, Individuals or groups may resist the change.

Peer Pressure: Organizational changes may create peer pressure because not all react the same way to the change. Some need more time to adapt to the change which might pressure them to catch up with others, thus creating the resistance to change.


Discuss at least three barriers to organisational change.

The barriers to organizational change includes:

Underestimating the complexity of the change process: During the process of change, organization should be ready to expect the unexpected and the ways to tackle the unexpected results otherwise the plan will go off the rails. The complex results bring out the challenges which the organization is unable to deal with due to lack of previous experience. So there should be a clear vision and direction for change.

Lack of accountability: All the members involved in the change management plan should be encouraged to participate in the change process and make them feel accountable for what they are doing and create a sense of importance and responsibility. Frequent collective and individual sessions can be conducted by senior managers to discuss how everyone is going on.

Minimal or no follow ups: The senior managers are responsible to follow up upon mid-level managers and mid-level managers to staff and frontline workers. Workers should be made aware of the outcomes of the plan and the data reflecting the performance. Team meetings can be conducted on regular basics to update the stakeholders and reward the ones who effectively participated in the change process.


Discuss at least two strategies to address barriers to organizational change.

The strategies to address barriers to organizational change are:

Strategize with the ADKAR Model: THE ADKAR model depicts five elements of change management approach to limit resistance. The elements includes:

Awareness of the need to change
Desire to make the change
Knowledge on how to change
Ability to implement change
Reinforcement to keep change in place

Create a communication plan: Creating a clear communication plan is vital to overcome the barriers of organizational change. The clear and specific details about the change plan prevents unnecessary resistance from the stakeholders. Documenting the process and the critical milestones will avoid ambiguity. Stakeholders should be made aware about the plan and the future vision of the change process.


Assessment Task 1 Checklist

Student’s name:

Did the student provide a sufficient and clear answer that addresses the suggested answer for the following?

Completed successfully

Comments (If required)

Yes

No

Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Question 12
Question 13
Task Outcome: Satisfactory ? Not Satisfactory ?
Assessor signature
Assessor name


Assessment Task 2 Cover Sheet Student Declaration To be filled out and submitted with assessment responses
? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
? I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name
Student ID number
Student signature

Assessor declaration ? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Assessment outcome S NS DNS Resubmission Y N

Feedback (If required)
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 2: Change management plan project Task summary This assessment task requires you, in the role of Operations Manager, to prepare a briefing report to assist in guiding change at Samson Media. You will meet with the CEO (roleplayed by your assessor) to discuss the company’s change management requirements.
You will then be required to develop a Change Management Plan, as well as a Communication and Education Plan.
This assessment will be completed in the simulated environment in the RTO.
Required

Computer with Microsoft Office and access to the internet

Recruitment, Selection and Induction Policy and Procedures (Appendix)

Termination Policy and Procedures (Appendix)

Change Management Briefing Report Template

Change Management Plan Template

Communication and Education Plan Template.

Meeting space

Roleplay participant (assessor)

Timing The assessor will advise you of the due date of this submission.
Submit

Email with change management briefing report attached.

Email with draft change management plan and your draft communication and education plan attached

Email with updated change management plan and updated communication and education plan attached

Assessment criteria For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.
Assessment Task 2 Instructions
Carefully read the following:
Samson Media is a publisher of several upmarket fashion magazines. It has strong links with a number of high profile fashion houses whose products are featured in the magazines, and also provide a significant source of advertising revenue. Readers of the magazines are predominantly 35 – 54-year-old women.
Readership has fallen over the last two years. This is due in the most part to due to competition from a range of other fashion magazines and consumers switching to digital media. Due to the decline in readership, profits have also fallen by 20% and there has also been a decrease in the share price.
As a consequence, the new CEO, Amir Johnson, has been appointed. Amir was the former Marketing Director for a well-known successful media business that included a national newspaper, magazines and a subscription television channel. Those publications are focused mainly on sport and celebrity gossip. It is able to undercut its competitors with low prices, enabled by a ruthless approach to achieving high levels of efficiency.
Amir and his team of Managers have developed a Strategic Plan that includes the following objectives.

Increase return on capital to 8% within 2 years

Enact a transformational change of the company that will convert all magazines to a digital format.

Close the printing and distribution site.

Achieve cost efficiencies through relocating the head office to a smaller office.

Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.


It is intended that the new digital magazines will have the following features:

Focus on health and beauty, fashion and celebrity gossip.

Some free content but full access available only on a subscription basis.

Additional features available to subscribers such as video clips, podcasts and discussion


Current staff information is as follows. All staff are full-time permanent staff and their total salary costs per annum to Samson Media are also included below.

General Manager: $200,000

Finance Manager: $150,000

Marketing Manager: $150,000

Customer service manager: $100,000

Customer service assistant: $240,000 (total salary costs for each journalist is $80,000) (2) – $100,000 (total salary costs for each assistance is $50,000)

Online Marketing Coordinator: $120,000

Human Resources Manager: $110,000

Editor: $85,000

Art Editor: $80,000

Journalists (3): $270,000 (total salary costs for each journalist is $90,000)

Graphic designers (2): $240,000 (total salary costs for each journalist is $80,000)

Editing Assistant (2): $120,000 (total salary costs for each assistance is $60,000)

Photographer (2): $150,000 (total salary costs for each assistance is $75,000)

Senior Designer (2): $260,000 (total salary costs for each journalist is $120,000)

Senior Production Controller: $95,000

Printing and distribution (20 staff): Total $1,000, 000


The cost of running the printing and distribution site, plus staff costs is currently approximately $1,500,000 per annum. It has been identified that, given the change to the new medium of publication, it will be an immediate priority to shut down the site and make all of the staff redundant.
The current office rent is $500,000 per annum.
Employment contracts are in place for all staff members employed in Head Office. Printing and distribution workers are employed under an award. The CEO has indicated that he is interested in moving towards an enterprise agreement arrangement for all remaining staff and would like to have this reviewed as part of the change management process.
Current human resources policies and procedure include a recruitment, selection and induction policy and procedure and a termination policy and procedure. There is an ad-hoc performance review process in place which occurs as issues arise. There are no formal processes for training needs analysis or professional development.
As the General Manager, you have been asked to lead the development and implementation of the change management plan, with the first step being to consult with an organisational change expert to discuss issues and strategies for change management for the company.
It is anticipated that, while there will be some cost savings in making the change, there will also be costs involved including:

Redundancies: anticipated cost is $300,000

Upskilling staff: $100,000

Consulting with experts: $100,000

Communication throughout change with key stakeholders: $100,000


Complete the following activities:

Research best practice change management strategies

Thoroughly review the case study information provided above. Analyse the company’s organisational objectives and consider the strategic changes needs that will need to occur based on strategic objectives.
Review Samson Media’s current human resources policy and procedures, their strategic objectives and the need for change. In the light of the changes required to the organisation, consider changes that may need to be made to the human resources policies and procedures. Make notes for use in your briefing report.
Using the Internet, research change management, issues and practices, including barriers that can impact on change, and best practice change management strategies. Make notes for inclusion in your briefing report and to assist you in identifying best practice change management strategies for Samson Media.
You will also need to identify these sources of information in your briefing report to show that you have identified expert guidance on change management. So, make notes on all the sources of information you identify and use. You should identify at least three sources of information that could be considered to be expert sources.
Monitor Samson Media’s external environment by researching and analysing trends in magazine publishing and online magazine readership, and their impact on Samson Media’s organisational objectives as set out in the scenario information. This should also include a PESTLE analysis, reviewing political, economic, social, technology, legal and environmental factors. Make notes on the sources of information and your general findings for inclusion in your briefing report.
Consider major operational change requirements and recommended order of priority based on your review of the scenario information and human resources policy and procedures. Make notes for use in your report.

Develop change management briefing report

The purpose of the change management report is to identify change requirements and opportunities and to inform the development of the change management plan.
The report will also include a section on risk management to ensure that the company is ready for all contingencies.
Use the Briefing Report Template to guide your work.
Your briefing report must address:

An overview of the current situation facing Samson Industries including:

Analysis of the company’s organisational objectives and identification of strategic changes needs.

A review of the current human resources policies and procedures and practices at Samson Media against strategic objectives and report on required changes.

An analysis of the external environment relevant to Samson Media and its objectives, including events/trends that impact on strategic objectives, including trends in magazine publishing, as well as trends in on-line magazine readership. Your analysis should reflect a PESTLE analysis approach, reviewing political, economic, social, technology, legal and environmental factors.

An outline of the major operational change requirements for Samson Media based on your analysis and review, as well as recommended priorities for change.

Sources of information you identified about best practice change management strategies, as well as an overview of best practice change management strategies. Summarise each source of information and briefly outline how it has assisted in identifying major change requirements and opportunities.

A cost-benefit analysis of the high priority change requirements and opportunities. Research and document any costs for the change requirements you are recommending.

Recommended communication and education strategies to inform all stakeholders of the change, as well as promote the benefits of the change.

Risk analysis of the potential risks/barriers to change for Samson Media and strategies to overcome risks and barriers to change. In identifying risks and barriers to change and solutions to address these, you must demonstrate high level problem solving skills to identify all possible risks, as well as innovative approaches to risk mitigation.


Samson Media
Change Management Briefing Report
Introduction
Provide an overview of the current situation facing Samson Industries including:

Analysis of the company’s organizational objectives and identification of strategic changes needs.

A review of the current human resources policies and procedures and practices at Samson Media against strategic objectives and report on required changes.

Ans:
Overview of the current situation faced by the Samson industry

Analyzing the strategies need to change in the Samson industry

needs to change its strategies in order to remain competitive in the market. It needs to focus more on developing innovative products, increasing its market presence, improving customer service, and utilizing the latest technology. It should also focus on creating better relationships with its customers by providing better customer support. Additionally, it needs to invest more in research and development in order to stay ahead of its competitors. Finally, it should focus on marketing its products and services in a better way to attract more customers.

Human resource policies and procedures and practice at Samson media.

Samson Media has specific policies and procedures for Human Resources which include a comprehensive employee handbook, an equal opportunity policy, and a safety policy (Cimini et al, 2020). The organization also practices regular employee training, performance evaluations, and rewards and recognition programs. The company also provides competitive salaries and benefits and ensures a positive and safe working environment. Additionally, Samson Media encourages open communication and collaboration among employees and promotes a diverse and inclusive workplace.
External environment analysis
Provide an analysis of the external environment relevant to Samson Media and its objectives, including events/trends that impact on strategic objectives, including trends in magazine publishing, as well as trends in on-line magazine readership.
Your analysis should reflect a PESTLE analysis approach, reviewing political, economic, social, technology, legal and environmental factors.
Ans: External environment analysis
The external environment of Samson Media is shaped by a variety of external factors, including economic conditions, technological advances, customer preferences, and legal and regulatory developments. Economic conditions can affect the company’s ability to attract and retain customers, while technological advances can help the company to stay ahead of its competitors. Customer preferences are also important, as they can affect the type of services that the company provides and the markets it services (Burnes et al, 2018). Legal and regulatory developments can also affect the company’s operations, such as data privacy regulations and other laws. Samson Media must constantly monitor these external factors in order to remain competitive and successful. PESTLE analysis approach PESTLE analysis approach is a useful tool to analyze the macro-environment of a company. At Samson Media, the PESTLE analysis approach enables the company to identify the external factors that can affect the decisions and strategies of the company. These external factors can include political, economic, social, technological, legal and environmental factors. By understanding these external factors, Samson Media can develop strategies to take advantage of these factors and remain competitive in their industry. This approach helps Samson Media to identify potential risks and opportunities, as well as to develop strategies to take advantage of these opportunities and minimize the risks.
Sources of information on change management and best practice approaches
Outline the sources of information you identified about best practice change management strategies, as well as an overview of best practice change management strategies.
Summarise each source of information and briefly outline how it has assisted in identifying major change requirements and opportunities.
Ans: Sources of information on change management and best practice approaches
The best source of information on change management and best practice approaches at Samson Media is their website. On the website, they offer a range of resources and case studies to help companies understand and implement organizational change. They also provide a library of online articles and webinars to help businesses understand the fundamentals of change management and best practices. Additionally, Samson Media’s blog offers a range of insights and perspectives on change management topics. They also host a variety of live webinars and seminars to help businesses stay up to date on the latest change management trends and best practices.
Major change requirements
Identify and document major operational change requirements based on the scenario information and your research and analysis to date.
Ans: Major change requirements
Samson Media is a full-service digital media agency, and as such, any major changes to their services and operations may require a significant amount of planning and coordination. Major changes could include new products or services, changes to existing services, or changes to the organizational structure. All of these changes would require thorough planning and consultation with all stakeholders, including employees, clients, and vendors. Additionally, all new processes and infrastructure must be created and tested to ensure that they meet the needs of the organization and its clients. Finally, Samson Media must ensure that any changes are compliant with local laws, regulations, and industry standards.
Prioritisation of change requirements
Outline your recommended priorities for each of the change requirements, including your reasoning
Cost-benefit analysis
Provide cost-benefit analysis of the high priority change requirements and opportunities. Use the information in the scenario to inform your analysis. You may also need to research costs for the change requirements you are recommending.
Ans: Cost-benefit analysis
Cost-benefit analysis at Samson Media is an important part of the business decision-making process. The analysis evaluates the costs and benefits of a particular project or activity to determine if it is a sound investment (Whysall et al, 2019). This process helps the company identify potential risks and rewards associated with a given project before committing resources. It also helps to understand the long-term implications of a decision and which investments are likely to generate the greatest returns. This process is essential for Samson Media to make informed decisions about their investments in order to increase profits and remain competitive in the marketplace.
Recommended communication and education strategies
Outline your recommended communication and education strategies to promote the benefits of the change
Ans: Recommended communication and education strategies
Communication and education strategies at Samson Media should include regular meetings and presentations to keep employees up to date on company policies and procedures, as well as other industry developments. Additionally, Samson Media should provide regular training and development opportunities to employees to help them stay abreast of the ever-changing industry. Furthermore, Samson Media should promote open communication between employees and management to foster a better understanding of company objectives, and encourage collaboration and teamwork. Risk Assessment
Identify potential risks and barriers to change and strategies to address these using the risk assessment template. Demonstrate your problem-solving skills, as well as innovation skills to identify risks/barriers to change, as well as to identify relevant and innovative strategies to deal with risks/barriers to change.
Ans: Risk assessment at Samson Media involves identifying, assessing, and mitigating potential risks associated with its business operations. This includes analyzing all processes and activities, identifying potential risks, assessing the likelihood and impact of those risks, and developing plans to mitigate them. The assessment also includes developing a risk management plan, training staff on risk management, and monitoring the plan on an ongoing basis. The goal is to ensure that the company is prepared to respond to any adverse events that could arise and to limit any potential losses.
Complete the risk assessment table below to you to record risks and solutions.
Risks and barriers to change and strategies to overcome these

Risk description Likelihood Impact Priority Preventative Action/Contingency Plan

Cybersecurity Risk
The likelihood of a cybersecurity risk depends on a number of factors, including the type of data or system being protected, the type of threat, and the level of security measures already in place Market risk is the risk of investments declining in value due to changes in market factors such as interest rates, commodity prices, and currency exchange rates Market Risk is generally considered to be a high priority risk, as it can potentially have a significant impact on the financial health of an organization. Establishing a clear risk management framework is the first step in mitigating any potential market risk.
Operational Risk
The likelihood of operational risk will depend on the type of business and the specific operations that are being conducted.
Operational risk can have a significant impact on a business. It can lead to financial losses, reputational damage, and legal liability. The priority of operational risk management is to ensure that the organization is able to successfully execute its business strategies and minimize potential losses due to internal or external events. Establish clear internal policies and procedures

Strategic Risk
The risk of a strategic failure is largely based on the strategic decisions made by an organization and the external environment in which the business operates.
Strategic risk is the risk of loss associated with an organization’s strategic decisions.
Strategic risk can have a significant impact on a business, both in the short and long term (Montgomery et al, 2019). In the short term, strategic risk can lead to a reduction in profits, customer attrition, and loss of market share. Develop a comprehensive risk management plan

Market Risk
The likelihood of market risk depends on the particular market, but generally speaking it is high. This is because markets are volatile and unpredictable, with prices changing rapidly and unpredictably. , it is important to monitor the markets closely and be aware of the potential risks involved. Establish clear risk management policies and procedures
Risk description Likelihood Impact Priority Preventative Action/Contingency Plan

Send an email to the CEO and Senior Management (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment, and ask for an appointment to discuss the report and to provide input into the change management process.
Attach your change management briefing report to the email.

From:
To:
CC:
Subject:
Attachments: Change management briefing report
From:
To: Dear CEO and Senior Management,
CC:
Subject: input into the change management process.
Attachments: Change management briefing report

Dear CEO and Senior Management,
I am writing to provide input into the change management process currently taking place at our company. Change management is a critical process, and it is important that we ensure that all stakeholders are informed and involved in the process.
To start, I suggest that a comprehensive communication strategy be developed that includes both internal and external stakeholders. This communication should be ongoing and should include both the objectives of the change management process and the impact it will have on all stakeholders. Additionally, it should include a timeline of when changes will be implemented, and how the process of implementation will be monitored.
Involving stakeholders in the process is also key. I suggest that a survey be conducted to gauge the feelings of stakeholders toward the change process. Additionally, I suggest that focus groups and meetings be held to further gauge the opinion of stakeholders and to provide an opportunity for stakeholders to provide input into the process.
Finally, I suggest that a clear set of protocols and procedures be established to ensure that the change management process is handled in a professional and organized manner.
I believe that by following the steps outlined above, we can ensure that the change management process is successful and that all stakeholders are kept informed and involved throughout the process.
Thank you for your time and consideration.
Sincerely,


Participate in a meeting with the CEO (your assessor)

You are required to participate in a roleplay meeting to discuss your briefing report and risk assessment prior to developing a change management project plan and communication and education plan
At the meeting, carefully explain each part of your briefing report and risk assessment, including best practice change management strategies and the expert sources of advice you identified to establish the best practice change management strategies.
Seek input on the change requirements/opportunities you have identified, including your recommended priorities for the changes.
Your assessor will provide you with feedback, which you must use in the development of the change management plan, as well as communication and education plan.
During the meeting, demonstrate effective communication skills including:

Speaking clearly and concisely

Using non-verbal communication to assist with understanding

Asking questions to identify required information

Responding to questions as required

Using active listening techniques to confirm understanding

Ans:
Thank you for the opportunity to meet with you today. I’m here to explain the briefing report and risk assessment I have prepared.
First, I’ll explain the briefing report. This report outlines the changes required for the company to stay competitive in the market. It looks at the current state of the business and identifies the gaps between the current state and what is needed to remain competitive. It provides an in-depth analysis of the market, competitors, and our own capabilities. It also identifies opportunities to exploit, as well as possible risks to avoid. Then, I’ll explain the risk assessment (Ellis et al, 2020). This assessment examines the potential risks associated with the proposed changes. It looks at the probability of those risks occurring, their potential impact, and possible strategies to mitigate them. The risk assessment helps us understand the implications of the proposed changes, enabling us to make informed decisions.
Finally, I’ll explain my recommended priorities for the changes. These priorities will help guide the implementation of the changes and ensure that we are able to achieve the desired outcomes.I would welcome your input on the change requirements and opportunities I have identified, as well as my recommended priorities for the changes. Your feedback is essential in helping us make the best possible decisions. Thank you.

Write a draft Change Management Plan

Your plan should set out all aspects of the recommended changes, including objectives and specific actions, as well as required resources.
Use the Change Management Plan Template to guide your work.
Ans: Change Management Plan: Risk Assessment
1. Purpose
The purpose of this Change Management Plan is to outline the risk assessment processes that will be implemented prior to the development of a change management plan for Samson.
2. Scope
This Change Management Plan applies to all changes to Samson’s systems, processes, and/or infrastructure, including but not limited to software and hardware updates, process improvements, and new systems implementations.
3. Risk Assessment Process
A. Identify Potential Risks: The first step of the risk assessment process is to identify potential risks that may arise from the proposed changes (Matthysen et al, 2018). This includes identifying the potential risks associated with the change itself and any potential risks associated with the implementation of the change.
B. Analyze Risks: Once potential risks have been identified, they must be analyzed in order to determine the potential impact of the risk, and the likelihood of the risk occurring.
C. Develop Mitigation Plans: Once the potential risks and their likelihood of occurring have been determined, mitigation plans must be developed in order to reduce or eliminate the risks. This may include developing contingency plans, implementing additional security measures, or conducting additional testing.
D. Monitor Changes: Once the change has been implemented, it is important to monitor the changes in order to ensure that the risk assessment process was effective and that the risks have been adequately addressed.
4. Responsibilities
The following individuals are responsible for the Risk Assessment Process:
A. Change Management Lead: The Change Management Lead is responsible for overseeing the Risk Assessment Process and ensuring that the risks are adequately identified, analyzed, and addressed.
B. Risk Assessment Team: The Risk Assessment Team is responsible for identifying potential risks, analyzing the risks, and developing mitigation plans.
C. Implementation Team: The Implementation Team is responsible for implementing the change and monitoring the changes to ensure that the risk assessment process was effective.
5. Conclusion
This Change Management Plan outlines the Risk Assessment Process that will be implemented prior to the development of a change management plan for Samson. By following this process, Samson can ensure that all potential risks associated with the proposed changes have been identified, analyzed, and addressed.
Samson Media
Draft Change Management Plan
Introduction
Provide background, link to strategic goals and other changes
Samson Media is dedicated to providing innovative solutions to help organizations achieve their strategic goals. With a focus on both quality and customer satisfaction, Samson Media is committed to creating value and making an impact in their clients’ lives. As part of this commitment, Samson Media is continuously innovating to find ways to improve their services and products. This includes making changes to their website, introducing new features, and staying up to date with industry trends. By leveraging technology and creating solutions tailored to the specific needs of their clients, Samson Media is able to help organizations reach their goals with ease.
Project Sponsor
This person leads the change project and is accountable for ensuring the project and change plan are implemented
The Samson Media Project Sponsor is an individual or organization that is committed to the success of the project. They provide guidance and leadership, set the tone and expectations, and ensure that the project is meeting its goals and objectives. The Sponsor is responsible for ensuring that project resources are allocated properly, setting project priorities and ensuring that the project is completed on time and within budget (Rosenbaum et al, 2018). The Sponsor is also a point of contact for stakeholders and plays an important role in keeping everyone informed of project progress. They also provide decision-making authority and sign-off for project deliverables. The Sponsor is ultimately accountable for the success of the project and will ensure that the project delivers the desired results.
Project Objectives
Detail what the project will achieve.
At Samson Media, our primary objectives are to create high-quality, innovative digital media solutions that help our clients reach their business goals. We strive to deliver effective, high-performance campaigns and content that engages their target audiences maximizes ROI, and builds brand loyalty. We prioritize customer service, providing our clients with personalized, timely attention and feedback. We also remain dedicated to staying ahead of industry trends, ensuring our products and services remain cutting-edge and competitive.
Change Objectives and Principles
Provide details of:

What the change process will achieve

Principles that underpin the change plan

Ethical issues that need to be considered and how will the change plan will address them.
At Samson Media, the primary ethical issue to be considered is the impact of the change plan on employees. The company must ensure that employees are treated fairly and with respect throughout the change process. Other ethical considerations include the potential environmental impact, compliance with local laws and regulations, and the impact on customers, suppliers, and other stakeholders. Samson must also consider the potential for conflicts of interest when implementing the plan and ensure that any decisions made are in the best interest of the organization as a whole. By taking a thoughtful and ethical approach to the change plan, Samson Media can ensure that the transition is successful with minimal disruption.
Change Plan Elements
What are the main elements in the change plan? [e.g. people/culture, systems/technology, documentation, positions/roles, process, skills] Each of these elements may require a particular focus in the change plan.
The change plan at Samson Media consists of four main elements: clear objectives, appropriate resources, effective communication, and well-defined processes. The objectives should be measurable and achievable, and the resources necessary to achieve them should be allocated in a timely manner. Effective communication should be established between all stakeholders, and processes should be established to ensure that the objectives are met. Finally, regular feedback and evaluation should be conducted to ensure that the change process is successful.
Rationale for the Change
List the drivers and constraints for change.
What are the risks for the change process?
The main risk associated with the change process at Samson Media is the potential for disruption of current operations and the possibility of negative reactions from employees. As the company seeks to shift to a more digital platform, there could be resistance from employees who are accustomed to their current positions and processes. Additionally, the new technology could be difficult to implement and could create potential security vulnerabilities.
Key Stakeholder Analysis
Identify the key stakeholders and:

Analyse their response to the change [e.g. what will be their main concerns/fear, where is there likely to be support for the change];

Identify their needs in terms of change management and consider the style of communication required [language style & level]; and

Identify the preferred media for communicating or consulting with them about the change [e.g. sessions involving dialogue about the changes, newsletters, briefings from project team members, frequently asked questions].

Samson Industry will need to implement a comprehensive change management plan in order to successfully transition to new processes and/or systems (Pearse et al, 2019). This plan should address the different stakeholders, their roles, responsibilities, and how they will be affected by the changes. The style of communication should be comprehensive, open, and honest so that all stakeholders are properly informed and have the opportunity to provide feedback. It is important to ensure the plan is tailored to the needs of the company and that all stakeholders have a voice. Additionally, it is important to ensure that the plan is communicated in a timely manner so that employees are not taken by surprise and can prepare for the changes.
Assessment of Readiness to Change
Comment on the status of the change so far [e.g. is there a high level strategy in place that stakeholders are already aware of and committed to that provides a framework for the change].
What elements might support the change [e.g. dissatisfaction with current processes; a workplace culture that supports change and innovation].
Is there strong senior support for the change?
The change at Samson Industry appears to be going well. The company has implemented new processes and procedures to improve efficiency and productivity, and they have seen positive results. Employees have been trained on the new systems and procedures and are now comfortable with them. There has been a noticeable increase in morale, and morale remains high. The company’s management team is continuing to monitor the progress of the changes and make adjustments as needed. Overall, the change at Samson Industry has been a success, and the company is on the right track to becoming a more efficient and productive organization.
Key Change Messages
Identify 6 key messages to convey about the change process, being upfront about gains and losses. Consider:

What will be gained/lost for the key stakeholder groups in the change process;

The messages from the stakeholder perspective;

What will be their main concerns; and

Presenting changes in a positive light even whilst acknowledging loss.


1. Samson Industry is undergoing a change process, and we want to be upfront about the possible gains and losses.
2. We are confident that the changes we are making will result in long-term success and sustainability.
3. We are committed to providing our employees with the tools and resources they need to be successful during this transition.
4. We acknowledge that there will be some short-term losses, but we are confident that the long-term gains will outweigh these losses.
5. We are open to feedback from our employees and we value their input in shaping the future of Samson Industry.
6. We are committed to transparency throughout the change process and will keep our stakeholders informed of the progress.
Identify Change Elements
Structures/Processes/Responsiblities/Resources/Timeframes/Performance Measures
Consider the need for particular change support structures [e.g. a change team, super users/specialists who are trained first and can support people in the workplace, involvement of users and key stakeholders at various stages, change champions in the workplace].
Consider if there is a need for transitional arrangements to support and whether the introduction of the change process needs to be staged.
What will be the impact on workloads and how will these be managed?
Samson Industry will be impacted by an increase in workloads in many ways. To manage these workloads, the company will need to increase resources and adjust processes to ensure that all tasks are completed efficiently (Collings et al, 2021). This could include hiring additional staff, restructuring departments, or increasing automation. Additionally, Samson will need to create clear communication channels to ensure that everyone is on the same page and that there is transparency in regard to expectations and deadlines. Finally, they will need to implement project management software to ensure that tasks are completed on time and to the company’s standards. By doing these things, Samson Industry can ensure that their workloads are managed efficiently and that their business is successful.
Develop Change Plan
Develop a change plan including performance measures [how will you know the change plan is effective?]. Ensure the plan is adequately resourced.
Develop Change Plan

Actions Resource requirements Who When Performance Measures

Conduct an assessment of the current plan and identify areas for improvement
The change in plan at Samson industry will require additional resources such as human resources, financial resources, technology and equipment A qualified financial advisor or consultant The best time to assess the current plan and identify areas for improvement is when a major milestone has been achieved or when the plan is no longer meeting the desired outcomes. The performance measure of change in plan at Samson Industry is the ability to deliver projects on time, within budget and with quality results.

Establish clear goals and objectives for the new plan.
process of establishing clear goals and objectives requires significant time and attention to detail. Department heads
The best time to establish clear goals and objectives for a new plan is during the planning phase.
Objectives should focus on improving operational efficiencies, streamlining processes, and improving customer service. Specific objectives should include cost reduction, improved customer service, increased customer retention, and improved customer satisfaction.


Reporting arrangements
Identify and explain the reporting arrangements for the project.
Samson industry has a well-defined reporting structure for its employees at all organizational levels. At the highest level, the Board of Directors serves as the governing body of the Company, overseeing all business operations and setting the strategic direction for the organization. At the next level, the Executive Leadership Team (ELT) is responsible for implementing the Board’s strategies, overseeing daily operations, and setting the overall tone for the company. The ELT is then responsible for the middle management team, which is responsible for managing their respective departments, ensuring the successful execution of their strategies, and reporting their performance to the ELT (Baines et al, 2020). Finally, each department has its own reporting structure, with employees responsible for reporting to their respective supervisors, who in turn report to their respective department managers.
Consolidation
Ensure policies, procedures and performance measures reinforce the changes.
Remove organisational barriers to the change.
Reinforce how changes have provided benefits.
The changes in the Samson industry have provided several benefits. Automation has increased production efficiency, reducing labor costs and improving product quality. Automation and technology have also enabled new product development, enabling the industry to stay competitive. Additionally, new materials and processes have enabled the industry to reduce costs, improve production efficiency, and develop new products. Finally, the use of modern marketing techniques has enabled the Samson industry to reach a wider customer base and increase its sales. Overall, these changes have allowed Samson’s industry to remain competitive, grow its business, and provide better products to its customers.
Evaluation
How will the change be evaluated in relation to the achievement of the planned objectives?
How will the change management processes be evaluated – consider summative as well as final evaluations, how can you assess your change management strategies as you implement them?
How will the evaluation outcomes be circulated and promoted to stakeholders?
How will evaluation outcomes be used in other organisational processes?
The evaluation outcomes will be circulated and promoted to stakeholders in the Samson industry through various communication channels. These may include email, newsletters, social media, webinars, and presentations. The communication can be tailored to the specific interests and needs of each stakeholder. Additionally, the outcomes will be made available on the Samson industry website and other relevant websites and can be shared through various press releases, industry reports, and other relevant publications. Additionally, the outcomes can be presented at industry events, conferences, and workshops. These channels will ensure that the outcomes are widely disseminated and reach the intended stakeholders.

Write a draft Communication and Education Plan

Develop a communication and education plan to be used in conjunction with the change management project plan.
This plan should show how the change will be managed, including the provision of information to staff about the proposed changes and benefits.
Ensure that the strategies you develop are designed to promote the benefits of change to staff and to reduce the likelihood of a negative response/adverse outcomes.
Your communication and education plan should also show the reporting process to senior management, which will be required on a regular basis.
Use the Communication and Education Plan Template to guide your work.
Ans:
Communication and Education Plan

Audience Key message Delivery method Frequency and duration of session (if applicable) Location
Employees Through education and communication, we will ensure our employees have the skills and support they need to perform to the best of their abilities. providing our employees with the knowledge, tools, and resources they need to excel in their roles and reach their full professional potential. Industry will depend on the needs of the organization and the employees. The sessions could be held monthly, weekly, or even daily
Human Resources Department.
Management
The message from management at Samson Industry to our employees is that we value each and every one of you and your contributions to our success.

Management should hold regular face-to-face meetings with the employees to discuss the Communication and Education Plan and ensure that everyone is on the same page.
The frequency and duration of the Communication and Education Plan at Samson Industry by Management will depend on the specific goals of the plan.
Resources Department.
Customers The key message of the Communication and Education Plan at Samson Industry is that customers should trust in the quality of our products and services, and invest in them to ensure that their businesses thrive. Webinars are an effective way to provide education to customers. Samson
Industry by customers will vary depending on the particular needs of the customer.

Resources Department.
Audience Key message Delivery method Frequency and duration of session (if applicable) Location

Send an email to the CEO and Senior Management (assessor).

Assume you need to gain input from and approval of the CEO and Senior Management.
Send an email that introduces and summarise the contents of the draft change management plan and your draft communication and education plan and ask for their input and approval for the to move forward with the project.
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
Attach your draft change management plan and your draft communication and education plan to the email.

From: >
To:
CC:
Subject: draft change management plan and draft communication and education plan
Attachments: draft change management plan and your draft communication and education plan
Dear CEO and Senior Management,
I am writing to introduce and summarise the contents of my draft change management plan and draft communication and education plan.
The draft change management plan outlines the steps to be taken to ensure a successful transition to the new system. These steps include developing an understanding of the current system and its limitations, engaging stakeholders in the change process, creating a shared vision, developing plans to implement the new system, managing resistance to change, and evaluating the success of the transition.
The draft communication and education plan outlines the steps to be taken to ensure that stakeholders have the necessary knowledge and skills to use the new system. These steps include educating stakeholders about the new system, developing training materials, developing communication plans, and evaluating the effectiveness of the training and communication.
I am writing to seek your input and approval for the plans to move forward with the project. Your feedback and guidance is greatly appreciated.
Thank you for your time and consideration.
Sincerely,
[Your name]


Update your change management plan

Your assessor in the role of the CEO and Senior Management will provide you with feedback which you must use to modify your change management plan, incorporating the changes suggested.
INDICATE CHANGES YOU WILL MAKE BELOW
Ans:
1. Increase the frequency of departmental meetings to discuss important updates and changes.
2. Implement a monthly newsletter to keep employees informed about company updates and changes.
3. Utilize an online platform for education and training opportunities for employees
4. Develop a system for recognizing employee accomplishments.
5. Utilize social media to communicate with employees.
6. Create a company blog to provide employees with industry news and updates.
7. Develop an employee recognition program to reward hard work and dedication.
8. Utilize infographics and videos to explain complex topics.
9. Provide team-building activities to foster collaboration and communication.
10. Offer webinars and seminars to educate employees about new topics and trends.

Update your communication and education plan

Your assessor in the role of the CEO and Senior Management will provide you with feedback which you must use to modify your communication and education plan, incorporating the changes suggested.
INDICATE CHANGES YOU WILL MAKE BELOW
Ans: 1. Utilize a variety of communication channels to ensure all employees are updated on the latest news. This may include email, intranet, bulletin boards, newsletters, and other forms of communication.
2. Host regular webinars, workshops, and seminars to educate employees on new products and services, upcoming initiatives, and any new company policies.
3. Create an employee blog or newsletter that highlights recent news and provides valuable information for employees.
4. Leverage social media to spread the word about Samson Industry and its products and services.
5. Develop a customer service training program for employees to ensure customer satisfaction.
6. Use video conferencing to conduct regular staff meetings and to provide updates and training.
7. Create a customer feedback system to get feedback from customers and use it to improve customer service.
8. Make good use of digital media, such as podcasts and vlogs, to spread the word about Samson Industry and its products and services.
9. Utilize gamification to engage employees and encourage learning.
10. Develop an internal rewards system to recognize employee performance.

Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
The email text should confirm that you will proceed with the plan now that the required changes have been made.
Indicate that you will attach updated change management plan and your updated communication and education plan to the email

From:
To:
CC:
Subject: updated change management plan and updated communication and education plan
Attachments: updated change management plan and updated communication and education plan
Dear [CEO],
I am writing to confirm that now that the required changes have been made, we will move forward with our plan.
I will attach the updated change management plan and the updated communication and education plan to this email.
Should you have any questions or concerns, please do not hesitate to reach out.
Thank you,


.
Assessment Task 2 Checklist

Student’s name:

Did the student:

Completed successfully

Comments (If required)

Yes

No

Demonstrate the ability to identify change requirements and opportunities, including:

Outlining strategic changes needs for Samson Media based on an analysis of organizational objectives?

Reviewing specific policies/practices against strategic objectives and explaining where changes are required?

Explaining the major operational change requirements for Samson Media, as well as recommended priorities for change?

Outlining potential risks/barriers to change for Samson Media and strategies to overcome risks and barriers to change?

 

Identify and use relevant and appropriate sources of expert advice on change management issues and practices to inform change management?
Analyse all risks associated with the change to enable documentation and implementation of appropriate risk mitigation strategies?
Demonstrate problem-solving and innovation skills in the identification of risk and risk mitigation strategies through identifying relevant risks and developing innovative solutions for treating risks?
Undertake a cost benefit analysis of each of the identified high priority change requirements?
Consult with the CEO on change requirements and opportunities?
Seek input from the CEO on changes identified, as well as order of priority?
During the meeting, demonstrate effective communication skills including:

Speaking clearly and concisely

Using non-verbal communication to assist with understanding

Asking questions to identify required information

Responding to questions as required

Using active listening techniques to confirm understanding

 

Required
Develop an appropriate change management project plan for the priority changes incorporating resource requirements, risk management and timelines?
Develop an appropriate communication and education plan to ensure promotion of benefits of change and to reduce likelihood of a negative response/adverse outcomes?
Consult with stakeholders on change management plan and communication and education strategies and confirm approval to proceed?
Identify appropriate reporting arrangements for approval?
Indicate required changes to change management plan and communication and education plan and reporting arrangements (if required) based on feedback provided?
Task Outcome: Satisfactory ? Not Satisfactory ?
Assessor signature
Assessor name


Assessment Task 3 Cover Sheet Student Declaration To be filled out and submitted with assessment responses
? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
? I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name
Student ID number
Student signature

Assessor declaration ? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Assessment outcome S NS DNS Resubmission Y N

Feedback (If required)
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 3: Change management presentation project Task summary This assessment task requires you to implement the change management strategy by preparing and delivering a presentation to Samson Media staff. The presentation should provide information on the changes that will be implemented for Samson Media, and how they will affect staff. The staff will also be given the opportunity to give some input into the process.
You will then include their ideas to update your change management plan and your communication and education plan.
This assessment will be completed in the simulated environment in the RTO.
Required

Computer with Microsoft Office and access to the internet

Change management plan (developed in assessment task 2)

Communication and education plan (developed in assessment task 2)

Presentation space with chairs and a projector

Roleplay participants

Timing The assessor will advise you of the due date of this submission.
Submit

Email with Change management presentation attached

Email with finalised change management plan and finalised communication and education plan attached.


Assessment criteria For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment. Assessment Task 3 Instructions
Complete the following activities:

Create a Change management presentation

Develop a presentation to assist in informing employees about the change management plan that you developed in Assessment Task 2, as well as the communication and education plan to be adopted during the change management process.
The purpose of the presentation is to ensure that employees are fully informed and have the opportunity to contribute to the change management process.
Review Kotter’s 8-Step change model to assist you in developing a presentation that will appeal to staff and will promote acceptance of the change.
Ensure that you are providing comprehensive information to staff to assist them to accept the changes.
During the presentation, allow for some time when staff have the opportunity for input, as this will facilitate acceptance of the change.
This will relate to the risk control treatments that you identified in your briefing report.
Your presentation should include graphics such as images, charts and tables.
You must develop the required number of slides to support a presentation of about 30 minutes.
The presentation you develop must clearly outline:

The rationale and vision for the change

The benefits of the change

Impacts of the change on operations

Strategies to be adopted to minimise the negative effects on staff. This should also include an outline of the proposed arrangements for redundancies and the restructuring of current jobs in head office.


Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment, and seek their feedback
Attach your completed Change management presentation to this assessment
Your assessor will advise you of the date and time that your presentation is to take place.

From:
To:
CC:
Subject:
Attachments: Change management presentation

Dear CEO
I am writing this letter to inform you that the given assignment on Change management has been completed. This assignment has covered all the topics on change management from developing new plans and policies, analysing barriers to change, strategies to overcome, various Risk assessment and Kotter’s 8 Step plans & its implementation.
Furthermore, this assessment has included all the possible topics in risk assessment in detail ranging from cybersecurity risk, operational risk, strategic risk and market risk. If you need more information please don’t hesitate to contact me.
Regards
Manoj Dhungana.


Deliver your presentation

Using the Change management presentation that you have developed, deliver a presentation to staff. Your assessor will be present as one of the staff members and will also organise another 2 or 3 other students to attend.
At the outset of the presentation, indicate that the team will be able to ask questions during and at the end of the presentation. Also inform staff that you would like to brainstorm further change management ideas at the end of the session.
Go through each of your power point slides, explaining the changes and the change management process. You should also describe the communication and education activities that you have planned.
You must provide comprehensive information, outlining the coming changes to assist staff in accepting the changes. You must also provide the opportunity for their input, which will also facilitate their acceptance of change.
Bear in mind that there will be some sensitivities, as the changes will require job losses. Your assessor will roleplay a staff member who is upset with the changes, and you will be expected to respond to that staff member using effective communication and problem-solving skills.
During the presentation, demonstrate effective communication skills including:

Speaking clearly and concisely

Using non-verbal communication to assist with understanding

Asking questions to identify required information

Responding to questions as required

Using active listening techniques to confirm understanding of issues and questions raised by employees.


At the conclusion of your presentation, seek feedback from staff on the changes that will be implemented for Samson Media. Ask them for their ideas to inform your change management plan and your communication and education plan. Take notes on this feedback.

Finalise your change management plan and your communication and education plan.

These updates should include the feedback that came out in the meeting.
Ensure that the finalised documents are named accordingly.
Samson Media
Final Change Management Plan
Introduction
Project Sponsor
Project Objectives
Change Objectives and Principles
Change Plan Elements
Rationale for the Change
Key Stakeholder Analysis
Assessment of Readiness to Change
Key Change Messages
.
Identify Change Elements
Develop Change Plan
.

Actions Resource requirements Who When Performance Measures


Reporting arrangements
Consolidation
Evaluation

Final Communication and Education Plan

Audience Key message Delivery method Frequency and duration of session (if applicable) Location

Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
The email text should give a summary of the meeting, and the changes that you have made to the attachments.
Attach your finalised change management plan and your finalised communication and education plan to the email.

From:
To:
CC:
Subject:
Attachments: Finalised change management plan and communication and education plan


Assessment Task 3 Checklist

Student’s name:

Did the student:

Completed successfully

Comments (If required)

Yes

No

Demonstrate the ability to implement a change management strategy?
Develop a presentation that clearly outlines all aspects of the change management process? Required
In their presentation, clearly outline the rationale/vision for the change and the proposed changes, including promoting the benefits of the change? Required
In their presentation, clearly articulate how the changes will impact on staff, as well as steps that will be taken to minimise the negative effects on staff? Required
In their presentation, clearly outline the proposed changes in relation to operations? Required
Seek input from staff? Required
Respond to employee questions? Required
Use effective communication techniques and problem-solving skills in handling the upset staff member? Required
Task Outcome: Satisfactory ? Not Satisfactory ?
Assessor signature
Assessor name


Assessment Task 4 Cover Sheet Student Declaration To be filled out and submitted with assessment responses
? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
? I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name
Student ID number
Student signature

Assessor declaration ? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Assessment outcome S NS DNS Resubmission Y N

Feedback (If required)
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 4: Implement change management plan project Task summary In this assessment task, you will write a brief for the human resources department to guide human resources personnel in regard to organising change management team building training.
You will also develop a staff communication to promote the benefits of the upcoming training, to assist in to overcoming resistance to change.
Also, your change management plan will have to be re-evaluated and reviewed to accommodate changes.
This assessment will be completed in the simulated environment in the RTO.
Required

Computer with Microsoft Office and internet access

Your change management plan from Assessment Task 2


Timing The assessor will advise you of the due date of this submission.
Submit

Email with human resources brief attached

Email to promote change management team building training

Email with revised change management plan attached.


Assessment criteria For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.
Assessment Task 4 Instructions
Carefully read the following:


Assume that the change management plan that was adopted by Samson Media includes training and development for staff in a number of areas. One of these training areas is change management team building, which is considered to be especially important during the change management process.
The training is to be delivered over an eight-week period for approximately 2 hours a week. You have also identified that experts such as motivational speakers could also be hired for this.
You have also been given the task, in the role of Operations Manager, to send a brief to the human resources department. This brief will be used to guide human resources personnel in regard to organising the change management team building training and to give your ideas about the content that should be included in the training.
Assume that, as you also believe there may be resistance to the training due to a general resistance to the changes, that you also develop a staff communication to promote the benefits of the upcoming training and assessment to assist in overcoming resistance to change.
Complete the following activities:

Develop a human resources brief

To inform your brief to human resources about the proposed training, conduct research about the benefits of change management team building, as well as ideas for the content of the training and experts who could assist in providing the training. You should come up with at least two ideas for team building exercises. Your brief should be no more than one page.
Using your research develop a short one-page brief to send to the human resources department outlining the requirement to conduct the training as part of the change management process and the timing of the training.
Outline the benefits of the training, as well as the ideas you have researched for the content of the training, as well as possible experts who could conduct the training.
Human Resources Brief
The benefits of change management team building
Ideas for content of training
Team building training could include:
Experts who could assist in providing training
Ideas for team building exercises
Timing
Team building should be done across the 8 weeks, with constant feedback from staff

Send an email to the Human Resources Manager (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
The email text should give a summary of the attachment, and the changes that you have made to the attachments.
Attach your human resources brief to the email.

From:
To:
CC:
Subject:
Attachments: Human resources brief


Send an email to all staff (your assessor)

To inform your staff email, consider how you could best promote the training to staff to overcome resistance to change. Review change management literature to inform your response. This may be the same literature you identified in Assessment Task 1.
Outlining the rationale for the training, as well as the benefits of the training. Use the ideas that you have researched to overcome resistance to change. Briefly outline some of the proposed ideas for the training.
As a guide, your email should be between 3 to 4 paragraphs long.

From:
To:
CC:
Subject:
Attachments:


Review and evaluate your change management plan

Review your change management plan and evaluate each section to determine changes that need to be made based on the new activities identified.
Indicate any changes to the plan that are appropriate below
Save this document as Revised Change Management Plan

Send an email to the CEO and Senior Management (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
The email text should give a summary of the attachment, outline your evaluation of each section, and the changes that you have suggested

From:
To:
CC:
Subject: revised change management plan
Attachments: revised change management plan


Assessment Task 4 Checklist

Student’s name:

Did the student:

Completed successfully

Comments (If required)

Yes

No

Implement actions from the change management plan by completing the activities required?
Identify appropriate team building exercises that can assist with resistance to change, as well as embedding change?
Develop information for staff to assist with facilitating embracing of change and to encourage participation in change management processes?
Evaluate change management project plan and update accordingly?
Task Outcome: Satisfactory ? Not Satisfactory ?
Assessor signature
Assessor name


Assessment Task 5 Cover Sheet Student Declaration To be filled out and submitted with assessment responses
? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
? I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name
Student ID number
Student signature

Assessor declaration ? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Assessment outcome S NS DNS Resubmission Y N

Feedback (If required)
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 5: Evaluate and review change management plan project
Task summary
In this assessment task, you are required to review information about changes implemented, and to evaluate the change management process.
You will then update the change management project plan as required.
This assessment will be completed in the simulated environment in the RTO.
Required

Computer with Microsoft Office and Internet access.

Staff Survey (Appendix)


Timing The assessor will advise you of the due date of this submission.
Submit

Email with change management review brief attached


Assessment criteria For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.
Assessment Task 5 Instructions
Carefully read the following:
Assume that the following change management objectives are included as part of the change management process for Samson Media:

Employees satisfied with information provided as part of the change management process.

Communication occurred through multiple channels.


Assume that the following communication activities were implemented:

Weekly staff meeting

Newsletter updates through staff email


Assume it is 1 month into the change process and a Staff Survey of the remaining staff has been conducted.
Complete the following activities:

Write a change management review.

Review of the change management objectives, communication activities implemented, and the staff survey comments. Evaluate the effectiveness of the change management process and provide recommendations for improving communication activities.
Develop a short brief for the CEO of the organisation that includes your review. It should also recommend updates to the change management plan through relevant communication activities.
Provide a summary of themes from the staff survey, as well as your rationale for further communication activities.
Your review should be between half a page and one-page long.
Change management review brief

Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment.
Attach your change management review brief to the email.

From:
To:
CC:
Subject:
Attachments: Change management review brief


Assessment Task 5 Checklist

Student’s name:

Did the student:

Completed
successfully

Comments (If required)

Yes

No

Review staff survey comments and identity key themes?
Evaluate the effectiveness of the change management process according to data reviewed and change management objectives?
Task Outcome: Satisfactory ? Not Satisfactory ?
Signed:
Assessor name:


APPENDIX
Samson Media
Termination Policy and Procedure
Policy
Samson Media is committed to provide clear guidelines about the termination of employees.
Scope
This applies to all employees of Samson Media. Termination may be because of:

Redundancy: the position is no longer needed.

Retrenchment: there are reduced positions

Employee resigns

Serious misconduct investigated according to disciplinary procedure

Unsatisfactory performance


Procedures
Resignation or Dismissal
Notification of cessation of a staff member’s employment must be provided in writing.
The employee is to provide resignation notice outlining intention to resign and the final date of employment. Notice must be provided as per the employee’s employment contract or award.
Where Samson Media terminates employment due to redundancy, retrenchment, unsatisfactory performance or serious misconduct, a notice of termination will be provided, outlining fi