However, students who wish to do a plan for their employer or other company, instead of choosing from the above list, must seek approval from your lecturer, and provide evidence that they have established contact/commitment from a real company in order to proceed with the assessment. Permission to deviate from the above list must be obtained from the lecturer.

The two subject assessments are interlinked:

  • The market analysis
  • The international marketing project plan

The assessments involve the development of a strategic, international marketing plan for a real company that is considering
(a) entering a new country, region, or city within an overseas market and
(b) considering the entry of a new product/service to a new overseas market.

Many firms, when going global, need to gather information pertaining to the environment, competition, infrastructure, and specific product/market
marketing strategies when entering a country.