Integrated Marketing Communications

  • Identify and briefly discuss the chosen TV advert.
  • Analyse which marketing objectives e.g., increase brand awareness, brand recall, sales, and attitude the chosen advert would be expected to meet.
  • Identify the target audience and positioning apparently in the TV advert.
  • Design a novel social media campaign that could have accompanied the TV advert. Provide a description of the novel social media campaign and discuss how it is integrated with, and amplifies the effectiveness of, the TV advert.