Assessment type: Case Study Report – individual assignment (2,000 words)
Purpose: This assessment will allow students to demonstrate that they can identify, assess and analyse the situation provided in a case study. This assessment contributes to learning outcomes b, c and d.
Value: 15% Due Date: Week 10
Topic: Based on the case study, students need to write a report on one of the following topics as per the last digit of their student ID.
Task Details: Case study: In 2020, Philips again demonstrated its relevance in bringing meaningful innovation to improve people’s health and well-being, as they responded to the COVID-19 pandemic. As a company, they continue to focus on delivering against their triple duty of care — meeting critical customer needs, safeguarding the health and safety of their employees, and ensuring business continuity. Their employees displayed flexibility and resourcefulness as they more than quadrupled output of acute care equipment and solutions to help frontline healthcare workers diagnose, treat, monitor, and manage COVID-19 patients. They significantly increased production of critical care ventilators, provided ICU monitoring & analytics solutions, and rolled out telehealth solutions to relieve the pressure on scarce resources. And their field service engineers worked round the clock to support healthcare providers in their hour of need. In parallel, they continued to support health systems with the delivery of regular care, entering multiple long-term strategic partnerships — all featuring result-oriented business models — to transform healthcare by enhancing patient care and improving productivity. They also found new ways to serve consumers seeking to live a healthy life, prevent disease and proactively manage their own health. In total, their products and solutions improved the lives of 1.75 billion people in 2020, including 207 million people in underserved communities.
Overall, their company performance proved resilient. While some of their businesses were affected by lower demand, others were able to significantly increase deliveries. Affirmation of their strategy the developments of the past year validate their strategy to innovate the provision of care along the health continuum — putting the patient at the centre, improving diagnosis and treatment pathways, enabling the integration of care across care settings, and increasing care provider productivity. At the same time, they help consumers to live healthier lifestyles and to cope with chronic disease. Increasingly, they can connect home and hospital care through telehealth platforms.