Globalized and unified Marketing strategy

In about 400-450 words, choose a firm that you believe demonstrates a good example of brand metrics and quantitative analysis to create a realigned, more globalized and unified Marketing strategy. Explain how they did this and why it worked.
You may need to utilize outside resources for your response. Cite any external sources appropriately.
You will be graded primarily on how well you integrate concepts from the assigned reading and video.
Link to video: