Executive Summary

Assessment 1 Instructions:

Brand: Cotton On Australia

Target Country : India

Word Limit : 1500 ( Excluding executive summary, appendix )

Rubric:

Criterion	HIGH DISTINCTION Excellent evidence is demonstrated	Weight	Mark
Executive Summary Summarises the whole report – it is not an introduction. Between 75-150 words (not counted in word count).	Effectively summarises the entire report. Length is as prescribe. It is accurate and thoroughly comprehensive and persuasive. .	3%
Introduction	Clearly and concise purpose of the report. Objective clearly identified and strongly justified.	5%
Company Structure, Capabilities and Resources	Excellent description. It is informative and up-to-date.	15%
Products/ Markets/ Distribution & Supply (consider specific opportunity)	Excellent description of the company’s products, markets, distribution and supply context. It is informative and up-to-date. No omissions of key areas. It is concise but complete.	20%
Competitive Environment, Industry Situation Relative to Potential Opportunity	Excellent description of competitive and industry environments. Up-to-date Information about all major competitors is provided. No omissions of key areas.	20%
Synthesis of Strengths Relative to Potential Opportunity	Accurately and succinctly covers the SWOT details. Excellent summary of key issues, with a sound rationale for inclusion. Excellent attempt to synthesise and summarise the strengths of the product/ product line, relative to potential opportunities discovered.	20%
Strategic Fit Evaluation and Opportunity Identified and Justified	Excellent identification of opportunity that is well argued and succinctly written. Insightful and logical linkages No points are missing or inaccurately categorised.	10%
Conclusion Clear reiteration of main issues.	Draws appropriate, strong conclusions support of the main issues. The conclusions are accurate, logical, and consistent with the analysis. One strong piece of work.	2%
Report Format – includes referencing, structure, grammar	Excellent writing quality, structure, clarity and formatting. Logical structure and a coherent, concise and fluent writing style in marketing-specific, academic language. Accurate and consistent referencing. No errors. All sentences are complete and grammatically correct with punctuation correctly applied.	5%

COMMENTS: Please follow the rubric and write accordingly.

Purpose :

Assesses your knowledge of discipline theory, models, concepts, proficiency in their application).

Using a business of your choice, you briefly identify the potential global marketing opportunities available to the business, with respect to one product or product line only.

Select one global marketing opportunity and justify your selection.

You must prepare a written Review Report (approximately 1500 words) excluding any appendices.

If you are in any doubt about whether the business or product you have chosen is appropriate for this assignment, check with your lecturer.

NOTE:

Please use the 3 workbooks shared as the structure to the assessment.