Cover page

Executive summary

1. 0 Introduction( 300 words )

2.0 Critical evaluation of Application of theory in to practical business case of xxxx

2.1 Organizing / Setting up the business while analysing the context.

2.2 Establish the strategic direction for xxxxx(company name )

2.3 testing markets (test markets)

2.4 Strategic response and adjustments

Mohamed Faleel Mohamed Ifras

2.5 Establish marketing plan and investment appraisals

Mohamed Faleel Mohamed Ifras

critical evaluation of expansion strategies

2.7 Critical evaluation of plan to performance

Mohamed Faleel Mohamed Ifras

2.8 Reflections

3.0 Conclusion ( 200 words)

4.0 recommendation /bullets

List of references