MODULE HANDBOOK
Programme:
BA (Hons) Business Management
Course:
Enterprise and Entrepreneurship
BM564
Academic session
2021 – 2022
Table of Contents
1. Foreward…………………………………………………………………………………………………………………………………. 3
2. Module Specification ………………………………………………………………………………………………………………… 4
3. Module Schedule: …………………………………………………………………………………………………………………….. 7
4. Module Assessment………………………………………………………………………………………………………………… 10
5. Teaching Schedule ………………………………………………………………………………………………………………….. 11
6. Cross-Referencing of Module Outcomes to Module Assessment ………………………………………………….. 12
1. Foreward
| Welcome to the Enterprise and Entrepreneurship module. The aim of this module is to develop and enhance the students’ entrepreneurial capabilities. Students will be encouraged to work on their existing business idea and/or embryonic enterprise. This module provides the opportunity for students to gain an understanding of all the elements required to develop a growth sustainable business proposition in the form of a business plan, underpinned with the appropriate market research and feasibility studies to prove its viability, and then for it to be pitched to professional business advisors, bankers and accountants. The purpose of this module is to provide learning and supervised experience in a practical manner, so that students are aware how to run and manage a business and are able to launch or develop an existing business. The module develops independent practical and experiential learning. Having followed this course of study, the students should be capable of running their own concern, working within a professional business support or advice environment or managing part of a larger organisation in an entrepreneurial manner. This course will have two assessments. The first assessment is presentation of a sustainable business plan. The second assessment is the development of a business plan of the proposed business. |
2. Module Specification
About the Module:
This module actively enhances student learning strategies that foster enterprising
and entrepreneurial mind sets and encourage them to consider new venture creation
and self-employment as valid career options.
Module Code: BM546
Module Level: Level 5
Credit Rating: 15 credits
Teaching Weeks: 15 weeks
Teaching Hours: 45 hours
Module Aim:
This module aims to provide students with an opportunity to:
| | Gain in depth knowledge and understanding of the foundations enterprise and entrepreneurship |
| | Apply theoretical concepts and entrepreneurial principles to developing a business |
| | Develop originality of thought and skills in developing a business and business plan. |
Module Learning Outcomes:
Evaluate the opportunities for advancing an idea so that it meets a market
gap or requirement and allows the enterprise to grow into a growth
sustainable business proposition
| | Analyse the skills and resources required for developing a business, including finance and people |
| | Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders. |
Summative Assessment Regime
| Assessment Task | Key Dates |
| PR1: Presentation Oral Assessment and Presentation: 10 minutes including questions. PR1 (40%) Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders. Weighting 40% |
Thursday 31st March 2022 on Blackboard via Turnitin by 2pm. |
| Coursework 1: (CW1) Report: 1,500 words, 60% of final mark. Design a Sustainable Business Plan showing resource requirements, skills, market research, and feasibility studies, summary of evidence regarding the student’s research and activities including the business idea and source(s) of funds. Weighting 60% |
Thursday 19th May 2022 on Blackboard via Turnitin by 2pm. |
PR1 will be in the form of a presentation of a sustainable business plan, annotated Power
Point presentation which will pitch the business proposition to a panel of business experts
who will ask the potential entrepreneur questions to ascertain viability. The initial business
proposal will include feasibility studies conducted and the process of business idea
generation, motivation for choice of business, details of the product/service to be offered,
potential market opportunities, attractiveness of the industry as well as potential risks/threats
and possible solutions.
CW1 will require students to develop a business plan of the proposed business presented
in coursework 1 to include full description of business, industry analysis, market potential
and marketing plan, operational plan as well as financial projections to include start-up costs,
proposed sources of finance and projected income statement.
| Key Texts |
| Barringer and Ireland (2015)Entrepreneurship,5th Edition, Pearson (CORE) Barrow, C. and Brown, R. (2012) The Business Plan Work Book. 7th ed. London: Kogan Page Burns, P. (2010) Entrepreneurship and Small Business, Houndmills: Palgrave Macmillan Stokes and Wilson (2010) Small Business Management & Entrepreneurship. 6th ed. London: Thomson Learning |
| Journals (including e-Journals) |
| International Small Business Journal Journal of small business management Harvard Business Review Journal |
| Databases |
| ProQuest Emerald Science Direct |
| Websites |
| HM Treasury www.hrmc.gov.uk |
3. Module Schedule:
| Week by Week Guide: | Teaching details |
| 1. Week beginning: 07/02/2022 (Timetabling Week 1) |
Introduction to the module, Assessment Various components of a Business Plan What is a Business plan? What are the most important aspects of a business plan? Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P(2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 2. Week beginning: 14/02/2022 (Timetabling Week 2) |
What is Entrepreneurship Core Content: What is entrepreneurship? What makes someone a successful entrepreneur? Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter One. Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P(2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 3. Week beginning: 21/02/2022 (Timetabling Week 3) |
Recognising Opportunity and Generating Ideas. Core Content: Spotting opportunities in the marketplace. What might work? Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Two. Supplementary Reading Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P(2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 4: Week beginning: 28/02/2022 (Timetabling Week 4) |
Feasibility Analysis Core Content: Critically reviewing options and chosing the best approach. Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Three Supplementary Reading Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P(2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 5: Week beginning: 07/03/2022 (Timetabling Week 5) |
Developing an Effective Business Model and introduction to Business plan Core Content: Considering some possible business models. What is a successful business model? Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Four Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P (2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 6. Week beginning: 14/03/2022 (Timetabling Week 6) |
Industry and Competitor Analysis Core Content: Reviewing the competitive environment. Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Five Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P (2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 7. Week beginning: 21/03/2022 (Timetabling Week 7) |
Presentation skills (Formative Feedback week) |
| 8. Week beginning: 28/03/2022 (Timetabling Week 8) |
Assessed presentations PR1 (business proposals) and submission Thursday 31st March 2022 by 2pm via Turnitin |
| 9. Week beginning: 04/04/2022 (Timetabling Week 9) |
Obtaining Funds – financing for entrepreneurial success. |
| Timetabling Weeks 10-11 |
EASTER BREAK (Week beginning 11/04/2022 – Week beginning 18/04/2022) |
| 10. Week beginning: 25/04/2022 (Timetabling Week 12) |
Laws and Ethics Core Content: The legal issues involved with setting up a business Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Seven Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P (2012) Entreprenurship and Small Business, Houndmills. Palgrave MacMillan |
| 11. Week beginning: 02/05/2022 (Timetabling Week 13) |
Building the Team Core Content: Thinking about the skills and people we need. Core Reading: Barringer and Ireland (2015) Entrepreneurship, Pearson, 5th Edition. Chapter Nine Supplementary Reading: Barrow, C and Brown, R (2008) Business Plans Work Book, London Kogan Page Burns, P (2012) Entrepreneurship and Small Business, Houndmills. Palgrave MacMillan |
| 12. Week beginning: 09/05/2022 (Timetabling Week 14) |
Cash flow, Break-even analysis and income statement (Formative Feedback week) |
| 13. Week beginning: 16/05/2022 (Timetabling Week 15) |
CW1 report submission on Thursday 19th May 2022 by 2pm via Turnitin |
| 14. Week beginning: 23/05/2022 (Timetabling Week 16) |
Management Information systems |
| 15. Week beginning: 30/05/2022 (Timetabling Week 17) |
Summary of Module |
4. Module Assessment
| Assessment One | |
| Assessment Number | One (1) |
| Assessment Weighting | 40% |
| Due Date | Thursday 31st March 2022 by 2pm via turnitin |
| Assessment Method | Presentation |
| Word Limit | |
| Assessment Two | |
| Assessment Number | Two (2) |
| Assessment Weighting | 60% |
| Due Date | Thursday 19th May 2022 by 2pm via turnitin |
| Assessment Method | Report |
| Word Limit | 1500 (one thousand five hundred) words report |
5. Teaching Schedule
| Enterprise and Entrepreneurship | |||
| Academic Week Number |
Date commencing |
Module Activity | Comment |
| 1 | 07/02/2022 | Teaching | |
| 2 | 14/02/2022 | Teaching | |
| 3 | 21/02/2022 | Teaching | |
| 4 | 28/02/2022 | Teaching | |
| 5 | 07/03/2022 | Teaching | |
| 6 | 14/03/2022 | Teaching | |
| 7 | 21/03/2022 | Teaching/ (Formative Feedback week) | |
| 8 | 28/03/2022 | Presentations | Assessment 1 Submission – PR Presentation |
| 9 | 04/04/2022 | Teaching | |
| 11/04/2022 | Easter Break | ||
| 18/04/2022 | Easter Break | ||
| 10 | 25/04/2022 | Teaching | |
| 11 | 02/05/2022 | Teaching | |
| 12 | 09/05/2022 | Teaching / (Formative Feedback week) | |
| 13 | 16/05/2022 | Assessment 2 submission | Assessment 2 – CW1 Report |
| 14 | 23/05/2022 | Teaching | |
| 15 | 30/05/2022 | Teaching |
6. Cross-Referencing of Module Outcomes to Module Assessment
Please Note:
The specific assignment details and the tasks can be found on LSST Connect site.
Cross-Referencing of Module Outcomes to Module Assessment
| Learning Outcome | Assessment 1: Presentation |
Assessment 2: Report |
| 1. Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition |
| |
| 2. Analyse the skills and resources required for developing a business, including finance and people |
| |
| 3. Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders. |
|