This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry. The report should be based on leading-edge marketing research and practice in your chosen sector/industry.
Identify and describe an emerging theme related to one of the following areas:
- Consumer Psychology
- Demonstrate the ability to research, analyze, evaluate and synthesize alternate perspectives of a contemporary marketing issue.
- Present and justify their position on a chosen emerging issue in a manner that is persuasive, robust, and convincingly argued from a critical perspective.