This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry. The report should be based on leading-edge marketing research and practice in your chosen sector/industry.

Identify and describe an emerging theme related to one of the following areas:

  • Marketing
  • Consumer Psychology
  • Retailing
  • Digital

Learning outcomes:-

  • Demonstrate the ability to research, analyze, evaluate and synthesize alternate perspectives of a contemporary marketing issue.
  • Present and justify their position on a chosen emerging issue in a manner that is persuasive, robust, and convincingly argued from a critical perspective.