E-commerce Implementation Report

CIS5101 Assignment 2
1
S2-2022-CIS5101 – E-commerce Implementation Report & Prototype
Website

Description Word limit Marks out of Wtg (%) Due Date
Online Quiz 10 10 See the course website
Assignment 1
(Planning Document)
2500 (±10%) 100 20 See the course website
Assignment 2
(Implementation Document)
3500 (±10%) 100 30 See the course website
Time-limited online
examination
100 40 See the course website

Learning objectives and graduate skills tested
1. demonstrate an understanding of the key drivers and challenges faced by digital
enterprises that include technology infrastructure, business processes, social media,
consumer behaviour and global markets (Problem solving)
2. demonstrate the ability to research and critically evaluate e-commerce business
models to gain an understanding of their business application for transforming digital
enterprises (Academic, professional and digital literacy)
3. demonstrate the practical skills required to formulate and evaluate a coherent plan for
a digital enterprise, develop a prototype business website based on this plan and
document and critically evaluate the end-product (Problem solving).
4. demonstrate the ability to write effectively in a clear and concise manner in report
style for senior management (Written and oral communication)
In completing this assignment, you are expected to use available resources such as the WordPress
workshop resources and lecture slides in the study modules, the Course Study Desk –
especially the Discussion Forums (click the Study Desk link on U
Connect
<http://uconnect.usq.edu.au>), as well as exploring and experimenting on your own.
This assignment
must be your own work. It is acceptable to discuss course content
with others to improve your understanding and clarify requirements, but solutions to
assignment specification must be done on your own.
You must not copy from anyone,
including tutors and fellow students,
nor allow others to copy your work. All
Assignments will be checked using collusion monitoring tools to ensure that each
assignment is the original work of the submitting student. Assignments that do not
adhere to this requirement will be deemed as being the result of collusion or plagiarism.
This may lead to severe academic penalties as outlined in USQ Policy Library:
Academic Integrity Policy and Procedure. It is your own responsibility to ensure the
integrity of your work. Refer to the USQ Policy Library for more details:
Academic Integrity Policy
Academic Integrity Procedure
CIS5101 Assignment 2
2
Referencing Requirements
References are required and the Harvard AGPS standard of referencing must be used. This
standard is detailed on USQ Library Site <
http://www.usq.edu.au/library/referencing>.
Plagiarism, collusion and cheating will be severely penalised. Refer to the USQ Policy
Library for more details:
Academic Integrity Policy
Academic Integrity Procedure
Ensure that your reports are fully referenced, including any reference to the textbook. Your
report should include
in-text references and a List of References.
Do not repeat verbatim large slabs of information from other sources such as the text – you
must put the ideas/information in your own words.
You
must use at least ten (10) academically sound sources other than the textbook in
completing this report.
Academic Integrity
Academic Integrity (ALL STUDENTS URGENT ACTION REQUIRED)
https://usqstudydesk.usq.edu.au/m2/enrol/index.php?id=24185
An entirely new course has been developed for students from 2022 onwards.
All students are automatically enrolled.
All students need to undertake the training every 12 months and completion is
recognized across all their courses.
This link will not change from 2022 onwards and can be rolled over with your
assessment year to year.
If you require assistance, please contact [email protected].
ASSIGNMENT TWO SPECIFICATION
Assignment 2 requires you to prepare a report that discusses the implementation
opportunities and challenges issues in the e-commerce management sector, including
further extending your prototype website from Assignment 1 to facilitate e-commerce
transactions based on the industry mentioned and the organization selected by you for
assignment 1 requirements.
You will be required to extend the development of your prototype website using the
WordPress. Details about setting up your website on the USQ virtual servers will be provided
to you on StudyDesk. .
Your implementation report and prototype website must be related to the online business
selected in Assignment 1 in tourist industry.
Failure to do so will result in your
assignments 2 being rejected and no marks will be allocated.

CIS5101 Assignment 2
3
Report: E-commerce Implementation 70 marks
Your report should include a title page, Table of Contents (including a List of Tables and List
of Figures if applicable) and Appendices.
Note: Make sure to state your name and student number in the report on the title page. State
the word count of the report (Introduction to Conclusions & Recommendations)
Your report should include an executive summary and an introduction to the report.
Note: Make sure to use the same name for your e-commerce site as reported in Assignment 1.
Report Structure and Presentation 5
Report Executive Summary and Introduction
(Introduction – approx. 250 words)
5
CIS5101 Assignment 2
4
The systems development life cycle (SDLC) is a methodology to understand the business
objectives of an information system and design appropriate information systems. Using the
SDLC methodology, construct an implementation plan for the e-commerce presence of your
online business in your Textbook.
The SDLC for an e-commerce site involves five major steps: systems analysis, systems
design, building the system, testing the system and continuing maintenance of the system. As
a planning report, please list how these steps will be performed for your e-commerce website
with reference to the e-commerce strategy adopted in Assignment 1.
The social marketing process is a series of five steps or stages; fan acquisition, engagement,
amplification, community, and finally brand strength or sales.
Briefly explain the five steps and suggest how your website can assist during the five steps of
social marketing campaign (refer to chapter 7 of Textbook).
Your online website provides a link to social networks for better engagement with your
customers. While such interactions are beneficial, your business is considering adopting
ethical ways to manage customer information on social networks.
Your business has decided to alert your existing customers regarding social network
communication. You are asked to research why do social networks pose a unique problem in
relation to the issue of information privacy, and how might sharing personal information on
a social site adversely affect a user? Your research findings will be emailed to your
customers and hosted on your website.
Along with opportunities, there are unique challenges that online retailers face.
Considering your online business category, describe
three operational challenges
that you may face, compared to offline business operations. Justify how each
challenge is applicable to your business with an example.
Your report should include separate conclusions and recommendations sections.
• Conclusions provide a summary of your key findings from the body of the report.
• Provide a summary of the recommendations to your online business based on
the implementation study conducted and written up in the report.
Report Section 1 – Implementation Plan (approx. 750 words) 10
Report Section 2 – Social Marketing Campaign (approx. 750 words) 10
Report Section 3 –Privacy in Social Networks (approx. 750 words) 10
Report Section 4 –Challenges in Online Retail (approx. 750 words) 10
Report: Conclusions and Recommendations to the Business (approx. 250 words) 5

CIS5101 Assignment 2
5
References are required and the Harvard AGPS standard of referencing must be used. This
standard is detailed on USQ Library Site <
http://www.usq.edu.au/library/referencing>.
Ensure that your reports are
fully referenced, including any reference to the textbook. Your
report should include
in-text references and a List of References.
Do not repeat verbatim large slabs of information from other sources such as the text – you
must put the ideas/information in your own words.
You
must use at least ten (10) academically sound sources other than the textbook in
completing this report.
Note: the word count does not include a letter of transmittal, executive summary, references or
appendices.
Prepare a journal that records your activities and research related to completing this
assignment. In date order, clearly list the following:
• Date of research & project activity
• Full description of activity/discussion
• Time duration of the activity
Submit this journal as Appendix 1 in the Report.
Checklist: Prototype Worpress Website 30 marks
Ensure you setup your WordPress website and complete the activities as listed in the checklist
document. Your WordPress Website URL should be accessible for the marker to assess the
activities undertaken as per the checklist document.
1. Overall Presentation & Functionality Enhancements (5)
2. Product/ Service Catalogue (5)
3. Shopping Cart/ Enquiry Form (5)
4. Account Registration & Login (5)
5. Checkout/ Order Processing & Payment (5)
6. Discussion Forums/ Blog (5)
Submission Guidelines
Attach the two documents (Report & Checklist document) in Microsoft Word or PDF file
format using the naming convention below, to your online assignment submission in the
Assignment 2 area on the CIS5101 StudyDesk before
midnight Australian Eastern Standard
Time (AEST) on the day the assignment is due.
[lastname].[initial] _ [student number] _ [course code] _ assign2.docx or .pdf
Report: Referencing and Appropriateness of Sources 5
Report: Appendix 1 Journal 10

CIS5101 Assignment 2
6
(eg. sello.b_0050051005_cis5101_assign2.docx).
Upon completion of the submission process, check your
UMail email account for an
automatically generated confirmation email (if you do not have an email account, print out
the Submission Complete screen before exiting the Submission System). You
must check
that the file name and file size are listed correctly – if there is a problem with either, please
email the course leader immediately.
If you have difficulties submitting through the StudyDesk Assignments submission tool,
email the course leader immediately for instructions on an alternative course of action. Any
submissions after the due date is considered Late Submission and will be dealt accordingly.
Please note that:
• The following is the USQ Assessment – Assignment (Late Submission) and
Compassionate and Compelling Circumstances procedure that relate to Extensions
and Late Assignments. They can be found under the following links:
§ Assessment – Assignment (Late Submission) Procedure:
http://policy.usq.edu.au/documents.php?id=14749PL#4.2_Assignments
§ Assessment of Compassionate and Compelling Circumstances Procedures:
http://policy.usq.edu.au/documents.php?id=131150PL
• Students seeking extensions for any Assignment work must provide appropriate
documentation to support their request
before the due date of the assignment (see
points 4.3 and 4.4 in the Assessment of Compassionate and Compelling
Circumstances Procedures above to see what is considered as Compassionate and
Compelling reason for an extension and the level of documentation that will be
needed).
• An Assignment submitted after the due date without an approved extension of time
will be penalised. The penalty for late submission is a
reduction by five percent
(5%)
of the maximum Mark applicable for the Assignment, for each University
Business Day or part Business Day that the Assignment is late. An Assignment
submitted more than one week after the due date will have a Mark of zero recorded
for that Assignment. Further details regarding late submission can be found through
the following link.
https://policy.usq.edu.au/documents/14749PL#4.3