Digital Marketing Analytics & Strategy
The main task is to conduct a purposive and meaningful analysis of recent google analytics data from Google Merchandise Store and present the results from the analysis and its interpretation in an effective manner utilising statistic.The student should:
1) first look at the data available in the google reports
2) identify meaningful and purposive study objectives specific to a time/period of analysis, which includes recent data to the delivery of the module, for Google Merchandise; you should specify what you want to extract from the data that can be useful for improvements (e.g. increase online sales in a particular area)
3) analyse and interpret the data available in the reports.
1) first look at the data available in the google reports
2) identify meaningful and purposive study objectives specific to a time/period of analysis, which includes recent data to the delivery of the module, for Google Merchandise; you should specify what you want to extract from the data that can be useful for improvements (e.g. increase online sales in a particular area)
3) analyse and interpret the data available in the reports.