Develop market research plan

Assessment Task 1
E3SBMKG607B Manage market research
Develop market research plan
Submission details
Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details.
Performance objective
In this assessment you are required to establish guidelines for researching and gathering information and work with your staff to gather and evaluate the data.
Assessment description
You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to acquire all resources necessary for supporting the project.
From the case study provided you are required to complete the following steps: 1. Develop guidelines reflecting organisational policy and procedures to be used for conducting research. These guidelines for research must provide information and guidance under the following headings: • OHS • Data privacy • Staff involvement • KPIs • Quality of data.