Consumer behaviours of wedding rituals

Learning Goal: I’m working on a marketing presentation and need an explanation and answer to help me learn.

Please complete the following assignment. Make sure your answer demonstrates your understanding of consumers in a cultural setting.

If you were completing market research on the consumer behaviours of wedding rituals from your own culture, what types of marketing appeals would you use to attract consumers?
• Do you have any cultural rituals associated with marriage? Compile a list of rituals that will probably be performed (or that were performed) at your wedding ceremony and reception.
• In your opinion, are there any marketing opportunities associated with marketing these rituals? What types of marketing appeals would be used are there any cultural sensitives that need to be considered? Who is the target consumer? Is it the Bride and Groom or someone else?