Chapter 6 of the text discusses Conjoint Analysis.

Choose one of the following firms:

Fenty

Reddit

Discovery+

Honda

Fossil

Lidl

Discuss how you would design and develop a new product (or products) for your chosen firm utilizing Conjoint Analysis. First explain what Conjoint Analysis does and then describe how you would use the technique in context. (About 400-500 words)

You may need to utilize outside resources for your response. Cite any external sources appropriately.

You will be graded primarily on how well you integrate concepts from the assigned reading and video

Video Link:

https://www.youtube.com/watch?v=D2agdazLjHU&list=PLfZAEtrz8B8vBGqW8e2cnoFbZUwScU7gq&ind