Propose a business that you wish to conduct an opportunity analysis
Describe the business’s internal situation in 100 words, including
| –A brief summary of the company structure and its overall capabilities and resources
-Current products/ product line -Current market/s, including customer behaviour issues, demand and trends, plus sales information (if available) -Distribution and Supply |
|
| Describe the external situation in 100 words, including
-Competitive environment- a global perspective but stay focused on the product offering -Industry situation in particular global markets -Consider the economic, technological, political, socio-cultural and natural imperatives |
|
Propose a market opportunity (e.g., country/ region/ consumer segments) that you believe might be worth pursuing at this moment, and provide the rationale. Note that you should narrow down to one market opportunity after conducting SWOT analysis.