conduct an opportunity analysis


Propose a business that you wish to conduct an opportunity analysis


Describe the business’s internal situation in 100 words, including

A brief summary of the company structure and its overall capabilities and resources

-Current products/ product line

-Current market/s, including customer behaviour issues, demand and trends, plus sales information (if available)

-Distribution and Supply

Describe the external situation in 100 words, including

-Competitive environment- a global perspective but stay focused on the product offering

-Industry situation in particular global markets

-Consider the economic, technological, political, socio-cultural and natural imperatives

Propose a market opportunity (e.g., country/ region/ consumer segments) that you believe might be worth pursuing at this moment, and provide the rationale. Note that you should narrow down to one market opportunity after conducting SWOT analysis.