HRTM71-204 / HRTM12-204 Contemporary Issues in Hospitality and Tourism Management
Case Study of a Firm
Weighting: 20% of the total marks for this subject.
Submission format: Recorded oral presentation on PowerPoint
Submission date: Friday of week 11.
Task
Prepare a case study of a significant firm that operates in hospitality or tourism markets (Your lecturer will allocate case study organisations).
Learning objectives:
Through this exercise students will demonstrate that they:
Understand the nature of hospitality and tourism markets.
Can search for industry and company information.
Can use appropriate evaluation tools (SWOT analysis).
Submission format:
Recorded oral presentation of 15-20 mins (no written report!)
I suggest you use PowerPoint and the Recording option from the top menu.
Submit the PowerPoint file to iLearn as an attachment (same as any other document).
Suggested structure:
Introduction to the case study: What is the presentation going to do and how will it be structured?
Introduction to the company: current scale, markets / services, values, and current goals
Brief history of the company
Company structure: Ownership, internal structure, relationship to parent companies and subsidiaries.
Detailed description of the current range of services or products (different brands). What markets does it operate in? Who are its competitors?
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company based on publicly available information.
Conclusion: What can we learn from this company? Over the years what have they done well (or poorly) that others might want to copy.
Case Study Presentation – Mark Scheme 221 (HRTM71-204 / HRTM12-204)
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Criteria |
Comments |
Mark |
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1. Structure of the presentation Clear aims & objectives Follows logical sequence. Builds audience understanding. |
/10 |
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2. Value of content Interesting and relevant Evidence of research |
/10 |
|
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3. Analysis and insight Synthesis of materials SWOT analysis demonstrates understanding. Conclusions demonstrate insight. |
/10 |
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4. Presentation quality Quality of PowerPoint slides Effective voice-over / commentary. Appropriate timing / pace of delivery |
/10 |
Total ___________ / 40 Marks