Case Study Analysis

Assessment Task Description
Assessment Part 1: Case Study Analysis (Report)
Weighting: 25%
Date due: Week 10
Word limit: 2,000 words
Purpose: to assess the following Learning Outcomes:
a. Explain key management theories that inform contemporary practices
b. Examine contemporary issues faced by managers in different levels of the organization
c. Research, summarize and critically analyse the major elements of organizational culture and discuss how these
impact on business management and justify recommendations based on new knowledge of management theories
d. Identify and how the global economy creates opportunities and threats for managers working in multinational,
domestic, global and transnational organization.
Your task: This is an individual Assignment. You must identify the general management issues of Disney. Research
management theories (especially those contained in the textbook), expert opinions and current management
practice regarding the identified issues. Students must ensure that they apply the relevant management theories
covered in this unit when analyzing and recommending actions in their report.
Report structure:
• • Title page: name of the case, members of the group, date of submission
• • Executive Summary: key findings of the group
• • Table of Contents: with section numbers and headings
• • Introduction: Summarize the case and point out the important case facts
• • Key Management Challenge: identify the symptoms and problems

• issues

• Case Analysis: identify and apply relevant management theories and address root causes of identified

• • Recommendations
• • Full ‘in-text’ referencing: citing at least four academic sources
• • Reference list: using the A.P.A. referencing style
Do not focus on a problem that has already been solved also do not focus on many problems at the same time.

Assessment Details and Submission Guidelines MGT101 – Fundamentals of Management
School	Business
Course Name	Bachelor of Business
Unit Code	MGT101
Unit Title	Fundamentals of Management
Trimester	Trimester 2, 2019
Assessment Author	Ms. Tanmaya
Assessment Type	Individual
Assessment Title	Report
Weight	25%
Total Marks	25

 

Section to be included in the report	Detailed Description of the Criteria	Marks
Criteria 1	Executive Summary	10
Criteria 2	Introduction: A brief outline of the background Disney	15
Criteria 3	Provide discussions on how Disney works in terms of its structure and culture. Give proper reasons and support your theories using the textbook	40
Criteria 4	Provide recommendations for the future directions/opportunities/options/learnings for the other companies Conclusion	20
Criteria 5	Provide at least 10 academic sources of information, and five non-peer review articles Your case study analysis must be fully referenced using the APA style of referencing.	15
Total	100

 

Marking Rubric Criteria/ Grades	High Distinction (HD) [Excellent] = or >80%	Distinction (D) [Very Good] 70%-79%	Credits (C) [Good] 60%-69%	Pass (P) [Satisfactory] 50%-59%	Fail (N) [Unsatisfactory] <50%
Criteria 1	Concise and specific to the project	Topics are relevant and soundly analyzed.	Generally relevant and analyzed.	Some relevance and briefly presented.	This is not relevant to the assignment topic.
Criteria 2	Demonstrated excellent ability to think critically and sourced reference material appropriately	Demonstrated excellent ability to think critically but did not source reference material appropriately	Demonstrated ability to think critically and sourced reference material appropriately	Demonstrated ability to think critically and did not source reference material appropriately	Did not demonstrate ability to think critically and did not source reference material appropriately
Criteria 3	All elements are present and very well integrated.	Components present with good cohesive	Components present and mostly well integrated	Most components present	Proposal lacks structure.
Criteria 4	Logic is clear and easy to follow with strong arguments	Consistency logical and convincing	Mostly consistent logical and convincing	Adequate cohesion and conviction	Argument is confused and disjointed

 

Criteria 5

Clear styles with excellent source of references.

Clear referencing style

Generally good referencing style

Sometimes clear referencing style

Lacks consistency with many errors