Business Plan and Analysis

Module code and title:

Business Plan and Analysis

Module leader:

Arvinder Grewal (Ravi)

Assignment No. and type:

Written Report – Business Plan 2000 words

Presentation slides 500 words

Assessment weighting:

Written report 80%

Presentation slides 20%

Submission time and date:

Monday, 6th Feb 2023 at 23:59

Target feedback time and date:

Three weeks from the date of final submission

Assignment task

The Summative Assessment will be on a Micro business idea and converting this into a viable business plan. The rationale for this assignment is the securing of funding for the business micro business idea from a potential investor. You will need to make recommendations on how to achieve funding, and do so based on demonstrating understanding, analysis and evaluation of the key elements involved in the business plan.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1

Evaluate a business idea and prepare a business strategy and competitive analysis for your business

LO2

Analyse and prepare a financial strategy for your plan taking into account the business risks you may encounter.

LO3

Critically review your business plan in the role of a potential investor.

LO4

Propose recommendations that would strengthen your business plan to achieve the future outcomes.

Task requirements

Description of the task – what you are being asked to do:

Business Plan: You are required to make a pitch to a potential investor to secure funding for your micro business idea. The scenarios below will align with Learning Outcomes 1, 2,3 & 4 maximum of 2500 words overall:

1 Your main task is to develop a business plan (word document) in preparation to secure funding from an investor. Your business plan will be based on your micro business idea, offering products or services in existing or potential new markets. Your business plan will consist of a company overview, competitive and market analysis, business and marketing strategy, operating plan, and financial analysis, (1700 words). (LO1 & 2)

2 Along with completing your business plan, you will prepare a ten-minute presentation (five PowerPoint slides max) to pitch your idea in front of a potential investor. You will try to secure funding for your micro business idea. The investor will critically analyse your micro business idea, looking at the actual business idea, business strategy, competitor analysis, key projected financials and how much investment is required and for what purpose. After your completed presentation, your five PowerPoint slides will then be attached in your business plan, within the Appendix section, (500 words). (LO3)

3 After your presentation pitch, you will receive feedback from the investor regarding your business idea and how to improve your business plan. Based on the feedback, you will be required, within your business plan, to make recommendations that set out how you will improve your business idea in order to secure funding. (300 words). (LO4)

YOU MUST ATTACH THE COMPLETED PRESENTATION FEEDBACK FORM AS AN APPENDEX IN YOUR SUMMATIVE.

You must demonstrate evidence of wider research, real world application and reading of core textbooks, learning materials on Moodle and academic scholarly work through Harvard referencing.

The word count excludes the cover page, table of contents, financials, references, and appendix.

Referencing and research requirements

Please reference your work according to the Harvard style; you can access guidance on this here: https://libguides.uos.ac.uk/academic/referencing/Harvard

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s grading descriptors.

This assignment will be marked according to the grading descriptors for Level 5

Submission details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

Please ensure that your business plan has been saved in an appropriate file format Microsoft Word only. Presentation slides on PowerPoint but must be attached in your appendix at the end of your business plan. Some financial accounts can be done on Excel but must be attached in your word document. DO NOT upload your assignment in pages format. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment

You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/AcademicMisconductPolicy.pdf. In

Submitting your assignment, you are acknowledging that you have read and understood these regulations

Submission date and time

This assignment should be submitted to Moodle before 11:59pm on Monday 6th February 2023.

You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late submission (i.e. having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy).

Work submitted more than three working days after the deadline without a valid reason will not be accepted and will be recorded as 0% RN (refer, no work submitted).

For more information please refer to: http://studenthandbook.uos.ac.uk/index.php/studentguides/assessmentthebasicsundergraduate

Feedback and marks for this assignment will be available in three weeks from the deadline.

Core reading list

References

1. Andrew L. Friedman and Samantha Miles (2006). Stakeholders : Theory and Practice. [online] EBSCOhost. Oxford: OUP Oxford. Available at: https://web.s.ebscohost.com/ehost/detail/detail?vid=1&sid=17716991-f071-4906-9247-15123d8e6423%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=201128&db=e020mww

2. Carlson, E. and Koch, J. (2018) Building a Successful Social Venture: A Guide for Social Entrepreneurs. Oakland: Berrett-Koehler Publishers.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1811622&site=eds-live

3. Colwell, K. (2019) Starting a business quickstart guide: the simplified beginner’s guide to launching a successful small business, turning your vision into reality, and achieving your entrepreneurial dream. Albany: ClydeBank Media LLC.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2176181&site=eds-live

4. Eklund, J.C. and Minor, M. J. (2021) ‘Keep your eye on the ball or on the field? Exploring the performance implications of executive strategic attention’, Academy of Management Journal, 64(6), pp. 1685–1713.

5. Estes, J. (2009) Smart Green: How to Implement Sustainable Business Practices in Any Industry – and Make Money. Hoboken: Wiley.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=271570&site=eds-live

6. Griffin, M.P. (2015) how to write a business plan: a step-by-step guide to creating a plan that gets results. 5th edn. New York: American Management Association.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1520878&site=eds-live

7. Hove, N.V. and Regeer, H. (2021) ‘Integrated business planning: a new narrative for an old process’, Foresight: The International Journal of Applied Forecasting, 63, pp. 46–52.

8. Jablonski, A. (2017) Business models : strategies, impacts and challenges. New York: Nova Science Publishers, Inc.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1453423&site=eds-live

9. Matthews, B. (2018) Five P’s to a wow business: an easy-to-understand, easy-to-implement, practical guide to business success. Shippensburg: Sound Wisdom.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717325&site=eds-live

10. McKeever, M.P. (2018) How to write a business plan. 14th edn. Berkeley: NOLO.

https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1840225&site=eds-live

RUBRICS FOR BUSINESS PLAN & ANALYSISXCriteria

Scales

 

1st: 70%-100%

2nd: 60%-69%

2.2: 50%-59%

3rd: 40%-49%

35%-39%

21%-34%

20%

Max Grade

100.00

69.00

59.00

49.00

39.00

34.00

20.00

Demonstrate understanding of core elements within a business plan and be able to evaluate and analyse key data, company overview, competitive, market analysis and business strategy to progress the business plan forward. (Learning outcome 1) 25%

Student demonstrates a full and clear understanding of the key elements within the business plan to an accurate level showcasing a body of evidence linked to real world application with core theories applied.

Student demonstrates a solid understanding of the elements within the business plan showcasing consistent and underlying concepts linked to real world application and relevant theories applied.

Student demonstrates a relevant understanding of the business plan, some theories applied. Some relevant understanding of key concepts and inconsistent links to real world application with lacking depth evidence shown.

Student shows an adequate understanding of the the business plan. Basic points have been met with company overview, market analysis and business strategy in descriptive form. Some elements are missing or inaccurate but main points are relevant to the business plan.

Student shows a basic understanding of the of the business plan. The nature of the points are descriptive no develpoement of criteria being met overall. Work in part is inaccurate and shows very little understanding to the context of the business plan. Main points are lacking apprpriate information.

Student shows a deficient and flawed understanding of the business plan. Work is incoherrent, main points are weak, inconsistent and not relevant to the business plan. Mainly descriptive piece of work with significant amounts of inaccruacies throughout the business plan.

Student shows no basic understanding and major gaps shown in the knowledge required of the business plan. Work is highly unsatisfactory and has made no attempt to address the main points required. No basic information, inaccruarcies and inconstistency with all points shown and displayed throughout the business plan.

Critically analyse the financial strategy that governs the business plan taking into account the overall risks the business idea may encounter. (Learning outcome 2) 25%

Student has shown excellent clear analysis of the financial strategy, making real world links to risks internal and externally. Analysis is well balanced, highly logical, coherent, and further development of main view points are articulated in sound judgement. Strong awareness has been shown backed by credible theories and real world application.

Student demonstrates a well rounded good analysis of the main points in the financial strategy. Some risks have been shown and loinked to real world application. Key concepts or evidence are backed by credible references and some real world application. Main points a generally logical and coherent, with some balanced view points.

Student demonstrates Adequate analysis of the financial strategy. Risks shown are basic with some examples given. Although the work is largely logical, coherent, and some balanced view points shown. The work lacks depth in linking overall risks to the financial strategy. Work has some credible theories and real world application applied.

Student demonstrates a limited understanding of the financial strategy required for a business plan. Some analysis has been conducted but overall just basic points have been met including linking some risks. Some evidence has been shown but work shows inaccuracies and no real depth to support certain analysis points.

Student demonstrates largley descriptive work, with limited effort made to understand financial strategy linked with some elements of risk applied. The work shows very little awareness of analysis being applied in financial outcomes. Work is incorrent and ilogical throughout with no supportive references or real world application used.

Student demonstrates a poor analysis of the financial strategy required in the business plan. Very little to no view points on risks have been shown. Work is largely descriptive with no supportive evidence used. Views expressed are often illogical, invalid, or irrelevant. The works shows deficient awareness and major gaps in understanding key financial concepts and risks asscociated.

Student Demonstrates no evidence of analysis on financial strategy and risks. No financial key concepts have been used. Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Complete lack of evidence to back up views.The works shows no awareness of risks associated.

Critically review and prepare presentation slides for a potential investor. Slides will consist of critical factors, based on meeting expectations of the potential investor to faciliate funding for the business idea. (Learning outcome 3) 20%

Student Demonstrates excellent understanding with research-informed well rounded view points. Clear and concise information with developed supporting information for the purpose, benefit and uses of what the funding will bring to the actual business idea. Importantly making the links with the potential investor and how achievable future outcomes are achieved.

Student demonstartes a good understanding with research-informed viewpoints. Overall clear understanding shown with sound supporting information used for the purpose, benefit and use of obtaining funding from the potential investor. A clear rational and some expectaions has been shown regarding future outcomes.

Student demnostrates adequate understanding with some research-informed view points. The information in parts has some relevant supporting information for the purpose, benefit and uses of obtaining funding from the potential investor.

Student demonstrates some evidence of understanding with limited research-informed view points. The student was able to give adequate supporting information for the purpose, benefit and uses of obtaining funding from the potential investor.

Student demonstrate poor understanding and heavily reliant soley on taught elements. Basic information has been provided with limited supporting information for the purpose, benefit and uses of obtaining funding from the potential investor.

Student demonstrates limited understanding and no engagement with taught elements. Poor supporting information for the purpose, benefit and uses of obtaining funding from a potential investor has been provided.

Student demonstrates no evidence of understanding and no supporting information for the purpose, benefit and uses of obtaining funding from a potential investor provided.

Critically evaluate in your recommendions that would strenghen your business plan to secure funding and longterm growth. (Learning outcome 4) 20%

Student demonstrates excellent application of theory to practice, making full use of the main points delivered earlier in the business plan. Clear critical factors introduced to develop the business plan idea further which would secure funding long term and future growth potential for the business idea. Recommendations main points are well researched and supported by theories and real world application.

Student demonstrates a sound application of theory to practice with some points linked backed to the business plan earlier. Clear, apropriate, well-developed, and articulated links making recommendations between securing funding and longterm growth potential points have been provided.

Student demonstrates some consistent and accurate application of theory to practice, with some appropriate links making recommendations between securing funding and understanding long term growth potential.

Student demonstrates some relevant theoretical knowledge and understanding applied in practice, but not always making logical links in the recommendations between securing funding and understanding long term growth potential.

Student demonstrates a limited understanding of the application of theory to practice. Often not making appropriate links in the recommendations. The thought process is ilogical, incoherrent in parts and not supported by credible evidence.

Student demonstrates a weak understanding of the application of theory to practice. No evidence in recommendations shown as information is generalised.

Student demonstrates very weak to no theoretical knowledge and understanding. Recommendations has no links and is largely descriptive generalised work.

Academic Writing skills 10%

Highly effective presentation of the business plan that is coherently structured and clearly expressed throughout and very well organised. The document demonstrates excellent Harvard formatting skills and real world application examples.

Competent presentation of the business plan in terms of structure and clarity of expression. The document demonstrates sound Harvard formatting skills and real world application examples.

Business plan is structured in a largely coherent manner and is for the most part clearly expressed. The document is fairly well organised. The document demonstrates a good understanding of the basic elements of Harvard formatting

Ordered presentation of business plan which relevant ideas/concepts reasonably expressed. The document is somewhat organised. The document demonstrates an adequate understanding of the basic elements of Harvard formatting

Business plan is loosely, and at times incoherently, structured, with information and ideas often poorly expressed. The document is unorganised, but can be read. The document demonstrates a weak level of Harvard criterion, but still contains major deficiencies.

Business plan is poorly presented in a disjointed and incoherent manner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style. The document shows very little Harvard criterion, and demonstrates little sophistication, i.e., may not include such elements as in text citations, reference page, headers, etc.

The buisness plan is difficult to be read due to errors or misspellings. The document is unorganized to the point being virtually unreadable. The document clearly does not comply with the basic requirments of Harvard format.

Criteria

Scales

1st: 70%-100%

2nd: 60%-69%

2.2: 50%-59%

3rd: 40%-49%

35%-39%

21%-34%

20%

Max Grade

100.00

69.00

59.00

49.00

39.00

34.00

20.00

Demonstrate understanding of core elements within a business plan and be able to evaluate and analyse key data, company overview, competitive, market analysis and business strategy to progress the business plan forward. (Learning outcome 1) 25%

Student demonstrates a full and clear understanding of the key elements within the business plan to an accurate level showcasing a body of evidence linked to real world application with core theories applied.

Student demonstrates a solid understanding of the elements within the business plan showcasing consistent and underlying concepts linked to real world application and relevant theories applied.

Student demonstrates a relevant understanding of the business plan, some theories applied. Some relevant understanding of key concepts and inconsistent links to real world application with lacking depth evidence shown.

Student shows an adequate understanding of the business plan. Basic points have been met with company overview, market analysis and business strategy in descriptive form. Some elements are missing, or inaccurate but main points are relevant to the business plan.

Student shows a basic understanding of the of the business plan. The nature of the points are descriptive no development of criteria being met overall. Work in part is inaccurate and shows very little understanding to the context of the business plan. Main points are lacking appropriate information.

Student shows a deficient and flawed understanding of the business plan. Work is incoherent, main points are weak, inconsistent, and not relevant to the business plan. Mainly descriptive piece of work with significant amounts of inaccuracies throughout the business plan.

Student shows no basic understanding and major gaps shown in the knowledge required of the business plan. Work is highly unsatisfactory and has made no attempt to address the main points required. No basic information, inaccuracies and inconsistency with all points shown and displayed throughout the business plan.

Critically analyse the financial strategy that governs the business plan taking into account the overall risks the business idea may encounter. (Learning outcome 2) 25%

Student has shown excellent clear analysis of the financial strategy on all accounts and ratios. Making real world links to risks internal and externally. Analysis is well balanced, highly logical, coherent, and further development of main viewpoints are articulated in sound judgement. Strong awareness has been shown backed by credible theories and real-world application.

Student demonstrates a well-rounded good analysis of the main points in the financial strategy on all accounts. Some risks have been shown and linked to real world application. Key concepts or evidence are backed by credible references and some real-world application. Main points a generally logical and coherent, with some balanced viewpoints.

Student demonstrates Adequate analysis of the financial strategy on cashflows, breakeven and profit & Loss. Risks shown are basic with some examples given. Although the work is largely logical, coherent, and some balanced viewpoints shown. The work lacks depth in linking overall risks to the financial strategy. Work has some credible theories and real-world application applied.

Student demonstrates a limited understanding of the financial strategy required for a business plan on mainly breakeven and cashflow. Some analysis has been conducted but overall, just basic points have been met including linking some risks. Some evidence has been shown but work shows inaccuracies and no real depth to support certain analysis points.

Student demonstrates largely descriptive work, with limited effort made to understand financial strategy linked with some elements of risk applied and breakeven. The work shows very little awareness of analysis being applied in financial outcomes. Work is incoherent and illogical throughout with no supportive references or real-world application used.

Student demonstrates a poor analysis of the financial strategy required in the business plan. Very little to no viewpoints on risks have been shown. Work is largely descriptive with no supportive evidence used. Views expressed are often illogical, invalid, or irrelevant. The works shows deficient awareness and major gaps in understanding key financial concepts and risks associated.

Student Demonstrates no evidence of analysis on financial strategy and risks. No financial key concepts have been used. Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Complete lack of evidence to back up views. The works shows no awareness of risks associated.

Critically review and prepare presentation slides for a potential investor. Slides will consist of critical factors, based on meeting expectations of the potential investor to facilitate funding for the business idea. (Learning outcome 3) 20%

Student Demonstrates excellent understanding with research-informed well-rounded viewpoints. Clear and concise information with developed supporting information for the purpose, benefit, and uses of what the funding will bring to the actual business idea. Importantly making the links with the potential investor and how achievable future outcomes are achieved.

Student demonstrates a good understanding with research-informed viewpoints. Overall clear understanding shown with sound supporting information used for the purpose, benefit, and use of obtaining funding from the potential investor. A clear rational and some expectations has been shown regarding future outcomes.

Student demonstrates adequate understanding with some research-informed viewpoints. The information in parts has some relevant supporting information for the purpose, benefit, and uses of obtaining funding from the potential investor.

Student demonstrates some evidence of understanding with limited research-informed viewpoints. The student was able to give adequate supporting information for the purpose, benefit, and uses of obtaining funding from the potential investor.

Student demonstrate poor understanding and heavily reliant solely on taught elements. Basic information has been provided with limited supporting information for the purpose, benefit, and uses of obtaining funding from the potential investor.

Student demonstrates limited understanding and no engagement with taught elements. Poor supporting information for the purpose, benefit, and uses of obtaining funding from a potential investor has been provided.

Student demonstrates no evidence of understanding and no supporting information for the purpose, benefit and uses of obtaining funding from a potential investor provided.

Critically evaluate in your recommendations that would strengthen your business plan to secure funding and long-term growth. (Learning outcome 4) 20%

Student demonstrates excellent application of theory to practice, making full use of the main points delivered earlier in the business plan. Clear critical factors introduced to develop the business plan idea further which would secure funding long term and future growth potential for the business idea. Recommendations main points are well researched and supported by theories and real-world application.

Student demonstrates a sound application of theory to practice with some points linked backed to the business plan earlier. Clear, appropriate, well-developed, and articulated links making recommendations between securing funding and long-term growth potential points have been provided.

Student demonstrates some consistent and accurate application of theory to practice, with some appropriate links making recommendations between securing funding and understanding long term growth potential.

Student demonstrates some relevant theoretical knowledge and understanding applied in practice, but not always making logical links in the recommendations between securing funding and understanding long term growth potential.

Student demonstrates a limited understanding of the application of theory to practice. Often not making appropriate links in the recommendations. The thought process is illogical, incoherent in parts and not supported by credible evidence.

Student demonstrates a weak understanding of the application of theory to practice. No evidence in recommendations shown as information is generalised.

Student demonstrates very weak to no theoretical knowledge and understanding. Recommendations has no links and is largely descriptive generalised work.

Academic Writing skills 10%

Highly effective presentation of the business plan that is coherently structured and clearly expressed throughout and very well organised. The document demonstrates excellent Harvard formatting skills and real-world application examples.

Competent presentation of the business plan in terms of structure and clarity of expression. The document demonstrates sound Harvard formatting skills and real-world application examples.

Business plan is structured in a largely coherent manner and is for the most part clearly expressed. The document is fairly well organised. The document demonstrates a good understanding of the basic elements of Harvard formatting

Ordered presentation of business plan which relevant ideas/concepts reasonably expressed. The document is somewhat organised. The document demonstrates an adequate understanding of the basic elements of Harvard formatting

Business plan is loosely, and at times incoherently, structured, with information and ideas often poorly expressed. The document is unorganised but can be read. The document demonstrates a weak level of Harvard criterion, but still contains major deficiencies.

Business plan is poorly presented in a disjointed and incoherent manner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style. The document shows very little Harvard criterion, and demonstrates little sophistication, i.e., may not include such elements as in text citations, reference page, headers, etc.

The business plan is difficult to be read due to errors or misspellings. The document is unorganized to the point being virtually unreadable. The document clearly does not comply with the basic requirements of Harvard format.