Insert Business Name
Delete cover page where appropriate
Insert graphic or logo
Insert ID number
Table of Contents:
Section One A
Scenario: A: B:
Business Overview (approx.250 words)
1.1 Business summary: Please write business outline. (who, what, where, When and how)
1.2 Describe your core product or service:
1.3 Your immediate and future business aims:
1.4 Please state the amount of seed capital required and partner investment : (Up to a maximum of £40,000 – see ‘Assignment Scenarios’ doc. for clarification)
Section One B
Management structure. (approx.250 words)
1.5b Professional team skills: (Outline individual team members transferrable and professional skills as per your current CVs only).
1.6b Each team member’s roles and responsibilities:
1.7b. Identify your company’s skill gaps, then chose one role and create a legal advert with the skills required and their roles and responsibilities.
Section Two A
The market/customer profile. (approx..250 words)
2.1a Describe your target market profile and where are your proposed customers based:
2.2a Describe your perceived competitive advantage/USP:
Section TWO B
Marketing (approx.300 words)
2.3b Explain your market research with references,
2.4b Competitor analysis
(Based on your market research, analyse two key competitors and explain how your business will compete with them) (You may consider a SWOT here)
2.5b Marketing strategy
(describe your marketing strategy, with reference to researched materials. Identify the most appropriate strategies, (You may consider a 4 or 7ps etc. )
Section Three A
Operations and logistics (approx.150 words)
3.1a Premises and location.:
3.2 Equipment & Set up Costs and suppliers:
| Product | Supplier | Cost. |
| Advance Rent/deposit | ||
3.2a Transport needs:
3.2a Legal requirements:
Partnership Agreement etc.
3.2a Insurance requirements:
Business Insurance etc.
3.2a Other required Certifications:
3.3 Fixed monthly Costs as per cash flow:
| Items | Costs |
Section Three B
Costs and pricing strategy (approx.150 words)
| Product/service name ( Select a single unit) |
|
| Cost to your business per unit | |
| Price you charge per unit | |
| Profit margin (£) | |
| Profit margin (%)
(Profit / Price x 100 = Profit margin) |
|
| Mark up (%)
(Profit / Cost x 100 = Mark Up) |
3.4b Your Pricing Strategy:
Section Three C
Cash Flow forecasts (approx.150 words)
3.5c Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s you’ve requested. (Please edit to suit your need)
|
Jan |
Feb |
Mar |
Apr |
May |
June |
July |
Aug |
Sep |
Oct |
Nov |
Dec |
Total |
|
| CASH IN: | |||||||||||||
| Sales | |||||||||||||
| Loan | |||||||||||||
| Owner’s money | |||||||||||||
| Other investment | |||||||||||||
| Total Cash In | |||||||||||||
| CASH OUT: | |||||||||||||
| Set-up Costs (per 3.2) | |||||||||||||
| Variable Costs: | |||||||||||||
| Materials. | |||||||||||||
| Direct labour | |||||||||||||
| Fixed Costs: | |||||||||||||
| Salaries | |||||||||||||
| Rent. | |||||||||||||
| Rates | |||||||||||||
| Staff Wages. | |||||||||||||
| Utilities/Gas/Elec | |||||||||||||
| Phones. | |||||||||||||
| Freight & Postage | |||||||||||||
| Stationary. | |||||||||||||
| Promotion & Ad. | |||||||||||||
| Website. | |||||||||||||
| Accountant | |||||||||||||
| Legal | |||||||||||||
| Transport | |||||||||||||
| Vehicles | |||||||||||||
| Insurance | |||||||||||||
| Maintenance | |||||||||||||
| Computers. | |||||||||||||
| Misc. | |||||||||||||
| Loan repayment. | |||||||||||||
| Interest on loan. | |||||||||||||
| Total Cash Out | |||||||||||||
| Net Cash In/(Out) | |||||||||||||
| Opening cash balance | |||||||||||||
| Closing cash balance |
3.5.1 C: Three-year projections, annual proposed sales and Net profit only
3.5.2 C: Notes and assumptions to cash flow and projections:
Conclusion:
References
Appendix