Module code and title: BM561 Business Consulting Module leader: Suzanne Doria and Chris Parsons
Assignment No. and type: PR1 Pitch/Presentation Assessment weighting: 40%
Submission time and date: Slides to be used in the presentation to be uploaded to Blackboard by 2 pm 8th April 2022 (one submission per group)


Presentations will take place during previous week (week no 9)


Target feedback time and date: 3 weeks


Assignment task
As a consultancy group you will need to analyse the projects on offer on the Business Consulting module BM561. The projects will be discussed in more detail in Week 3’s class.


Identify TWO which seem to be most interesting and which your group is capable of carrying out. Your job is then to pitch for these two projects. This is competitive and requires a fully polished and carefully rehearsed sales pitch, if you are to be successful in winning the business for one of your chosen projects.




Your pitch needs to be a maximum 20 minutes long. If it is any longer, you will be cut off by the markers.


The overall aim of the presentation is to persuade us that you would be the best team to meet the needs of the respective clients.


The presentation should be structured as follows:


Introduce the team members by name


State the two projects you are pitching for, then


For Project A


Explore the client’s business problem and briefly set it in context (target audience, competition, market)


Demonstrate the fit between the client’s requirements and the combined skills, expertise and experience of the team, giving specific examples.



For Project B


As above.


Explore the client’s business problem and briefly set it in context (target audience, competition, market)


Demonstrate the fit between the client’s requirements and the combined skills, expertise and experience of the team, giving specific examples.





It will be useful to apply techniques and ideas introduced in classes, for mapping skills against client needs. The main thing to ensure is that you make clear links between what you have to offer and what the client needs.


You are not required to solve the client’s problems or offer solutions at this stage.


This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1 Deliver an effective business presentation/pitch demonstrating an understanding of the clients’ needs
LO 2 Perform efficiently and effectively as a collaborative member of a working group.
Task requirements
All team members must participate in the development and delivery of the presentation.


Minutes of team meetings should be kept and although these do not need to be submitted, Chris and Suzanne may request to see them to help investigate equal participation.


Referencing and research requirements
Please reference your work according to the Harvard Referencing style as defined in Cite Them Right Online ( This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave Macmillan. Copies are available via the university library.


The Cite them Right database can be accessed via the Library  – A to Z list of e resources


How your work will be assessed
Your work will be assessed using the separate assessment grid, which takes into account the learning outcomes and the grading descriptors for Level 5.


Your work will be marked as a group and all members will receive the same mark, unless there is clear evidence of a difference in contribution. Please see the separate ‘Group Work Policy Statement’.


Submission details

·         You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: In submitting your assignment, you are acknowledging that you have read and understood these regulations

·         Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.


Before you submit

Please use the checklist below to make sure you are ‘fit to submit’ your work

We recommend you use this checklist as soon as you get this assignment brief to help you plan your work


Fit to Submit:  Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework.


In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.


Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and / or visit



See Assignment Checklist below




Have you read and understood the assessment criteria?



Have you met the learning outcomes? You will lose marks and your work may even   be failed if you have not.


Have you demonstrated you can think and write critically in the completed work?     This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.


Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?


Have you checked that the referencing in your assignment is in line with your programme requirements?


Have you proof-read your work and used spellcheck software to check your spelling and grammar?


Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?


Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.


Can you confirm that the work submitted is your own and not plagiarised?