Faculty of Business and Law Assignment Brief Mode C and Q Regulations
Module Title:
Business Analytics and Decision Making
Assignment Number
Course work 2 – original
Module Code:
4014SSL
Assignment Title
Individual Assignement
Module Leader:
Dr Samer Sarsam
Assignment Weighting
10 Credit
Release Date:
16/5/2021
Submission Date/Time:
19/07/20226:00 pm, UK Time
Submission Time and Place:
Submission through Turnitin ONLY
Assessment Information
This assignment is an individual assignment.
For this individual coursework, you are required to use the following data set monthly number of PepsiCo Revenue (Quarterly) 2015-2020.
PepsiCo Revenue (Quarterly) 2015-2020
Year
Quarter
Revenue in billion
2015
1
12.22
2
15.92
3
16.33
4
18.58
2016
1
11.86
2
15.4
3
16.03
4
19.52
2017
1
12.05
2
15.71
3
16.24
4
19.53
2018
1
12.56
2
16.09
3
16.48
4
19.52
2019
1
12.88
2
16.45
3
17.19
4
20.64
2020
1
13.88
2
15.94
3
18.09
4
22.46
You are required to:
Apply two methods a) Moving Average and b) Method of least squares for identify the trend of data.
Experiment twodifferent forecasting models (Additive and Multiplecative)
Use your models to forecast the four quarterly figures for the year following the end of your data (2020).
Using Mean Squer Errors(MSE) and Mean Absolute Deviation (MAD) to compare your forecasts with the actual figures for that year (2020), which you have been given, and decide on the most appropriate forecasting model for your data.
Investigate and give a brief explanation of how clustering could be used as a part of your time series analysis. Write a well-structured report of your findings.
The marking scheme is as follows:
Report Structure and Presentation
[10 Marks]
Introduction to the data
[10 Marks]
Time series analysis
[30 Marks]
Forecasts
[20 Marks]
Critical explanation of using clustering as part of time series analysis
[20 Marks]
Copies of the 2 models in appendix of report
[10 Marks]
4014SSL
Criteria for Assessment
Faculty of Business and Law Undergraduate Rubric
Mark Band
Outcome
Theory & Literature
Analysis
Critique
Evidence of exceptional research well beyond the minimum recommended using a range of methodologies.
Exceptional analytical skills. Insightful and perceptive analysis that demonstrates both the depth and breadth of the issues with excellent examples.
Exceptional work demonstrating a very high degree of understanding, creativity and criticality.
90- 100% 1st
Exceptional understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy. Arguments are exceptional, nuanced and well supported by a variety of literature.
Exceptional integration of theory into practice such that new contributions to knowledge are emergent. Well-developed problem solving skills with an exceptional ability to apply learning resources. Demonstrates creativity and a high degree of originality and autonomy.
Demonstrates exceptional judgement based on arguments consistently supported by relevant literature. Logical, nuanced and complex argument presented. Demonstrates a creative and critically engaged command of the literature and context that enables new contributions to knowledge.
Completed to a very high degree of accuracy, proficiency and autonomy. Exceptional communication and expression with evidence of professional skill set.
Meets Learning Outcomes
Evidence of outstanding research well beyond minimum recommended using a range of methodologies.
Outstanding analytical skills. Insightful and perceptive analysis demonstrating both the depth and breadth of the issues with excellent examples.
Outstanding work demonstrating a high degree of understanding, creativity and criticality.
80-89% 1st
Outstanding understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy.
Outstanding integration of theory into practice such that new contributions to knowledge maybe emergent.
Demonstrates outstanding judgement based on arguments consistently supported by relevant literature. Logical, nuanced and complex argument presented.
Outstanding arguments, nuanced and well supported by a variety of literature.
Clear evidence of problem solving skills with an outstanding ability to apply learning resources. Demonstrates creativity, originality and autonomy.
Demonstrates a creative and critically engaged command of the literature and context such that new contributions to knowledge are considered possible. Completed to a high degree of accuracy, proficiency and autonomy. Outstanding communication and expression with evidence of professional skill set.
70-79% 1st
Excellent research well beyond the minimum recommended using a range of methodologies. Excellent understanding of knowledge and subject-specific theories and concepts with evidence of considerable originality and autonomy. Excellent arguments, nuanced and well supported by a variety of literature.
Excellent analytical skills. Insightful and perceptive analysis demonstrating both the depth and breadth of the issues with excellent examples. Excellent integration of theory into practice. Clear evidence of problem solving skills and an excellent ability to apply learning resources. Demonstrates creativity, originality and autonomy.
Excellent work clearly evidencing understanding, creativity and criticality. Demonstrates coherent argument and interpretation consistently supported by relevant literature. Logical, nuanced and complex argument presented. Demonstrates an excellent creative and critically engaged command of the literature and context. Completed with accuracy, proficiency and considerable autonomy. Excellent communication and expression with some evidence of professional skill set.
60-69% 2:1
Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present. Very good understanding of knowledge and subject-specific theories and concepts with some originality and autonomy. Very good arguments, nuanced and well supported by a variety of literature.
Very good analytical skills. Analysis demonstrating both the breadth and depth of the issues. Well chosen, well justified and insightful examples provided. Very good integration of theory into practice. Demonstrates some originality, creativity and problem solving skills and a very good application of learning resources.
Very good work demonstrating strong understanding of theories, concepts and issues with clear evidence of criticality. Demonstrates coherent, substantiated, supported argument and interpretation. Logical and nuanced argument presented. Demonstrates a very good creative and critically engaged command of the literature and context. Sense is made of the issues identified with the support of relevant literature. Completed with accuracy, proficiency and autonomy. Very good communication and expression with evidence of professional skill set.
50-59% 2:2
Research undertaken accurately using established methodologies and drawing on a good range of relevant literature. Enquiry beyond that recommended may be present. Some errors may be present and some inclusion of irrelevant material. Good understanding of knowledge and subject-specific theories and concepts with indications of originality and autonomy. Good arguments well supported by a variety of literature.
Good analytical skills. Analysis demonstrating both the breadth and depth of the issues. Well chosen, well justified examples provided. Good integration of theory into practice. Demonstrates some originality, creativity and problem solving skills though with inconsistencies. A good ability to apply learning resources.
Good understanding of relevant theories, concepts and issues with some criticality. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates a good creative and critically engaged command of the literature and context. Consistent attempts to make sense of the issues identified with the support of relevant literatures. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression
with appropriate professional skill set.
40-40% 3rd
Research scope sufficient to evidence use of some established methodologies. Some irrelevant material likely to be present. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Arguments supported by a variety of literature.
Adequate levels of analysis demonstrated but with some lapses into descriptions or practice. Adequate number and/or depth of examples provided. Adequate use of theory to makes sense of practice. Demonstrates some originality, creativity and problem solving skills but with inconsistencies. A basic ability to apply learning resources.
Meets the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates the ability to devise and sustain an argument with a basic level of criticality. Adequate logic but argument can sometimes be difficult to follow. Some evidence of a creative and critically engaged command of the literature and context. Adequate attempt to make sense of the issues identified with the support of relevant literatures. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set.
30-39% Fail
Fails to Achieve Learning Outcomes
Little evidence of research and use of established methodologies. Demonstrates a weak knowledge and understanding of key theories and concepts. Minimal references to relevant literatures leading to unsupported assertions. Some relevant material present.
Deficiencies evident in analysis with undeveloped examples provided. Weak links between theory and practice. Very limited originality, creativity and struggles with problem solving skills. Limited ability to apply learning resources.
Fail – very limited understanding of relevant theories and concepts. Arguments are weak and poorly constructed. Many unsupported assertions and judgements made. Lacks evidence of a creative and critically engaged command of the literature and context Fundamental errors and some misunderstanding likely to be present. Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set.
20-29% Fail
Minimal evidence of research and use of established methodologies and incomplete knowledge of the area. Limited evidence of reading. Demonstrates an inadequate knowledge of key theories and concepts.
No analysis but descriptive. Irrelevant or obscure examples provided. Minimal to no links between theory and practice. Little evidence of originality, creativity and problem solving skills. Little evidence of ability to apply learning resources.
Clear failure demonstrating little understanding of relevant theories, concepts and issues. Arguments are very weak with no evidence of alternative view. No evidence of a creative and critically engaged command of the literature and context Serious and fundamental aspects missing. Expression and presentation deficient for accuracy and proficiency. Insufficient communication and expression and
with deficiencies in professional skill set.
0-19% Fail
No evidence of research. Material may be entirely irrelevant
No evidence of analysis. Very weak or no evidence of originality, creativity and problem solving skills. Inadequate evidence of ability to apply the learning resources.
Clear failure – inadequate understanding of relevant theories, concepts and issues. No evidence of logical argument and no evidence of alternative views. No evidence of a creative and critically engaged command of the literature and context Unsupported assertions and value judgements made throughout Virtually no understanding of the assignment brief. Assessment may be
You must be logged in to post a comment.