Advertising and Public Relations

  • What is the main objective of the advertisement, poster, and website? Is it meant to Inform, Persuade, or Change a mindset?
  • Who is the advertisement, poster, and website targeting? Is there more than one target audience ie. a primary and secondary audience?
  • What are the specific circumstances in which the advertisement, poster, or website was created – ie sell, raise awareness, donate money
  • Is the visual text culturally specific? What are the images or words that relate to that specific culture, if any?